Business Analyst (Content Systems)

VML South Africa; Faro, Lisboa, Porto; On-site; EUR 38,000 - 52,000; Full time

Job summary

VML is seeking a Business Analyst with CMS or DXP experience to join its Delivery team in Portugal on a contract basis. You will document business needs, write user stories and collaborate with clients, product owners and developers.

The role requires experience in ecommerce projects, stakeholder management, and Agile delivery. You'll run workshops, map processes, and help deliver high quality online experiences for leading brands.

Qualifications

• Experience working as a Business Analyst on ecommerce / experience projects.
• Experience of managing client stakeholders and Product Owners /Managers.
• Able to run workshops with client stakeholders.
• Hands-on experience as a BA on web content management (CMS) or Digital Experience Platform (DXP) projects (e.g., Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar).
• Experience gathering requirements for content architecture, page templates, component libraries, editorial/publishing workflows, or content migrations.
• Keen to learn and to challenge for smarter ways of doing things; a team player who wants to share it.

Responsibilities

• Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users.
• Identify and recommend options for potential solutions and assess them for both technical and business suitability.
• Create logical and innovative solutions to problems.
• Present proposals to clients.
• Work with a scrum / delivery team through to go live.
• Analyse business systems in order to recommend efficiencies.
• Provide estimates for analysis work and plans in conjunction with Project/Programme Managers.
• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction.

Skills

Business Analysis

Ecommerce

Stakeholder management

Agile delivery

Requirements gathering

Tools

Optimizely

Contentful

Adobe AEM

Sitecore

Umbraco

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Business Analyst with Content management or DXP experience required to join our Delivery team here in Portugal, on a contract basis.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

The opportunity

Working under your own initiative with required guidance and support, a Business Analyst with proven experience you will be part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.

What you’ll get to do

• Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users. This will involve planning, running and facilitating workshops, reviewing and assessing source documentation from the customer
• Identify and recommend options for potential solutions and assess them for both technical and business suitability
• Create logical and innovative solutions to problems
• Present proposals to clients
• Work with a scrum / delivery team through to go live
• Analyse business systems in order to recommend efficiencies
• Provide estimates for analysis work and plans in conjunction with Project/Programme Managers
• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction
• Provide training to users of a new system as required
• Plan and work flexibly to meet deadlines
• Keep up to date with technical and industry sector advances
• Maintain great client relationships at all levels of the organisation
• Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required
• Manage situations and relationships both internally and externally

What you should have

• Experience working as a Business Analyst on ecommerce / experience projects
• Experience of managing client stakeholders and Product Owners /Manangers
• Able to run workshops with client stakeholders
• Hands‑on experience as a BA on web content management (CMS) or Digital Experience Platform (DXP)projects (e.g., Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar).
• Experience gathering requirements for content architecture, page templates, component libraries, editorial/publishing workflows, or content migrations.
• Highly proactive, talented, enthusiastic, focused, eye for detail, professional. Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it
• You like working in a fast-paced environment and are ready to inspireoutstanding online experiences for consumers and brands, no matter whatproduct, service, sector, device or channel!
• You will have a customer-first mindset, with the maturity and initiative to dowhat it takes keep our clients happy, including some working at clientlocations
• Great stakeholder management skills
• Experience of Agile software delivery
• Business Process mapping and engineering
• eCommerce and retail / brand experience
• Production of high quality user stories and acceptance criteria
• Analysis and design of systems (package integration and bespokedevelopment)
• Ability to work on your own initiative to an agreed action plan
• Strong communication skills - as this role requires a high level ofcommunication, interpersonal and presentation skills
• Strong problem solving, time management and organisational skills
• Strong commercial awareness and business acumen
• Energetic, enthusiastic with strong attention to detail

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead withHeart, fostering empathy and trust where genuine connections and human-centric work flourish.We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process

To ensure more focused and engaging conversations, weleverageAI in our recruitment processexclusively for secure, objectivenote-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome torequest a transcript of these notes or opt outof this feature at any time.Opting out will notimpacttheoutcome of the interview process.

WPP Enterprise Solutions is part ofWPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unitescutting-edgemedia intelligence and data solutions, creativity, production, enterprisesolutionsand expert strategic counsel.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.