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Practice Better is changing how health and wellness practitioners work by building a modern EHR designed to support their clients' health and their practice. We’re on a mission to help millions of practitioners build the independent practice of their dreams. Founded in 2016, we’re built by practitioners, for practitioners. In 2023, we acquired That Clean Life, the #1 nutrition planning software for nutrition-based care. With tens of thousands of customers in 70+ countries worldwide, we’re honored to be the EHR of choice for practitioners in private practice.

Job Title: Growth Marketing Specialist – That Clean Life

Location: Canada (remote/hybrid/flexible). Reports to: Director of Performance Marketing.

We’re seeking a Growth Marketing Specialist to lead all growth marketing initiatives for That Clean Life, a product by Practice Better. You will own the strategy, execution, and optimization of acquisition and conversion campaigns to drive practitioner adoption of That Clean Life. You will work cross-functionally with Paid Search, Organic Growth, Content, Partnerships, and Product Marketing leads to scale our growth engine. You’ll combine creative campaign execution with data-driven rigor and have an understanding of our practitioner audience, particularly Registered Dietitians and nutrition-focused professionals.

• Support the Growth Strategy for That Clean Life across paid, owned, and earned channels to drive customer acquisition and lifecycle engagement.
• Plan and Execute Campaigns across email, social, paid media, and web that guide health professionals through the buyer journey—from awareness to paid.
• Leverage Cross-Functional Expertise by partnering with channel leads and collaborating with Product Marketing to align messaging, offers, and timing.
• Optimize the Funnel through A/B testing, segmentation, and behavioral targeting to reduce CAC and improve LTV.
• Develop Lifecycle Programs including onboarding, nurture, and upsell sequences tailored to key customer segments (especially dietitians, nutritionists, and coaches).
• Monitor and Report on KPIs including conversion rates, ROAS, churn, and retention—continuously refining approach based on performance insights.
• Support Content and Campaign Creation with value-driven messaging, campaign briefs, landing page feedback, and email content.
• Advocate for the Customer, bringing practitioner insights into campaign planning and ensuring content resonates with our health-first audience.
• Inform Product & Marketing Decisions by bringing practitioner insights to influence product roadmaps, marketing content, and campaign positioning.

• 1–3+ years in Growth Marketing, Performance Marketing, or Lifecycle Marketing — preferably in SaaS, digital health, or consumer wellness.
• Demonstrated success running acquisition and retention campaigns across digital channels.
• Strong analytical skills and experience with platforms like Google Analytics, HubSpot, Meta Ads, and campaign attribution tools.
• Familiarity with email platforms, lead nurturing, and conversion rate optimization best practices.
• Exceptional written and verbal communication skills.
• Proven ability to work cross-functionally and manage multiple priorities in a fast-paced, remote environment.
• Preferred: Educational or professional background in nutrition or dietetics (Registered Dietitian strongly preferred).
• Bonus: Experience marketing to health professionals, dietitians, or wellness coaches.

• Growth-Focused: You thrive on experimentation, iteration, and results.
• Customer-Centric: You understand how to speak to and support health practitioners.
• Collaborative Operator: You love working with cross-functional teams and believe that great marketing is a team sport.
• Self-Starter: You’re proactive, curious, and ready to own your impact.
• Strategic + Tactical: You think long-term but aren’t afraid to get into the weeds when needed.

• Experience in health tech, SaaS, or consumer wellness industries
• Familiarity with EHR, practice management, or digital health platforms
• Experience working with Product and Revenue teams on PLG and expansion strategies
• Knowledge of product-led growth and usage-based value positioning
• Hands-on experience with marketing, analytics, and enablement tools (e.g., HubSpot, Sigma, Pendo)

• 1 Month: You’ll be immersed in That Clean Life’s growth landscape and build strong working relationships with the Paid, Organic, Lifecycle, Content, and Product Marketing teams.
• 3 Months: You’ll have a strategic growth roadmap and campaigns to drive sign-ups, onboarding optimizations, and cross-sell initiatives; analyze early results and collaborate to drive CAC, activation, and engagement improvements.
• 6 Months: You’ll own growth performance end-to-end, coordinate campaigns across teams, and influence decisions across Product, Marketing, and Customer Success.

• Unlimited Vacation: We value productivity with work-life balance.
• Generous health benefits plan: Coverage starts Day 1, including vision & dental.
• RRSP / 401K matching for retirement savings.
• Sprout Family: Family-building support for Canadian employees.
• Inkblot: Access to digital mental health services for Canadian employees.
• Choose your device: Windows or Apple
• Home Office Allowance: $500/year
• Health & Wellness Allowance: $750/year
• Learning & Development Allowance: $1000/year
• Fully Remote with option to use Toronto office
• Events & Free Lunches: Team bonding and monthly social events with a lunch stipend

Practice Better is an equal-opportunity employer. When you apply for a role at Practice Better, your application will be considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We are committed to providing accommodations for applicants with disabilities during the application and interview process. If you require assistance or accommodations due to a disability, please let us know.

We know there is no perfect applicant for any role. So, whatever your path, we’re glad it brought you here. We encourage you to apply if you think you’re right for the role.