Data Analyst - Marketing

Motorola Solutions; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working hours

Private medical & dental coverage

Life insurance

Multisport or MyBenefit vouchers

Parking space

Job summary

Motorola Solutions Kraków is seeking a data analytics professional to monitor, analyze, and report on website performance and digital marketing campaigns. You’ll design dashboards in Looker Studio or Tableau, write complex SQL, and ensure GA4 data integrity to drive CRO and SEO/SEM initiatives.

You will collaborate with marketing teams, translate technical findings into actionable insights, and help shape data-driven decisions across campaigns.

Qualifications

• 3+ years of proven experience in Web Analytics, Marketing Analytics, or a similar data-driven role.
• Advanced GA4 architecture, BigQuery exports, and the nuances of modern web data collection.
• Data visualization proficiency in Looker Studio or Tableau to build robust reports.
• Strong SQL skills (joins, CTEs, window functions) for querying data warehouses.
• Analytical mindset with understanding of CAC, LTV, ROAS, attribution modeling.
• Excellent communication to translate findings for non-technical teams.

Responsibilities

• Web Data Analytics & Tracking: Monitor, analyze, and report on website traffic, user journeys, conversion funnels, and digital marketing campaign performance.
• Dashboarding & Data Visualization: Design, build, and maintain automated, user-friendly dashboards in Looker Studio and/or Tableau to socialize KPIs with stakeholders.
• Deep-Dive Data Exploration: Write complex SQL queries to extract, clean, and blend data from various marketing and database sources.
• GA4 Management: Act as the internal subject matter expert for GA4, ensuring accurate event tracking, custom dimension setup, and data integrity.
• Insight Generation: Cross-reference web data with business outcomes to identify trends, drop-off points, and growth opportunities for SEO, SEM, and paid media teams.
• A/B Testing Support: Analyze the results of website experiments and landing page tests to provide statistical recommendations for conversion rate optimization (CRO).

Skills

GA4 expertise

SQL querying

Analytical thinking

Digital marketing concepts

Data storytelling

Marketing collaboration

Education

Bachelor's degree in a related field

Tools

Looker Studio

Tableau

BigQuery exports

Job description

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Department Overview

Market Intelligence - Data Analytics Team

Job Description

Key Responsibilities

• Web Data Analytics & Tracking: Monitor, analyze, and report on website traffic, user journeys, conversion funnels, and digital marketing campaign performance.
• Dashboarding & Data Visualization: Design, build, and maintain automated, user-friendly dashboards in Looker Studio and/or Tableau to socialize key performance indicators (KPIs) with stakeholders.
• Deep-Dive Data Exploration: Write complex SQL queries to extract, clean, and blend data from various marketing and database sources.
• GA4 Management: Act as the internal subject matter expert for Google Analytics 4 (GA4), ensuring accurate event tracking, custom dimension setup, and data integrity.
• Insight Generation: Cross-reference web data with business outcomes to identify trends, drop-off points, and growth opportunities for SEO, SEM, and paid media teams.
• A/B Testing Support: Analyze the results of website experiments and landing page tests to provide statistical recommendations for conversion rate optimization (CRO).

Basic Requirements

• 3+ years of proven experience in Web Analytics, Marketing Analytics, or a similar data-driven role.
• Web Analytics Expertise: Advanced, hands-on understanding of GA4 architecture, BigQuery exports, and the nuances of modern web data collection.
• Data Visualization: Proven proficiency in building robust reports using Looker Studio or Tableau (ability to turn raw data into a cohesive visual story).
• Technical Skills: Strong proficiency in SQL (joins, CTEs, window functions) for querying relational databases and data warehouses.
• Analytical Mindset: Excellent critical thinking skills with a strong grasp of digital marketing concepts (CAC, LTV, ROAS, attribution modeling).
• Communication: Ability to translate complex technical findings into clear, jargon-free recommendations for non-technical marketing teams.

Preferred / "Plus to Have" Qualifications

• E-commerce Platform Experience: Experience working with e-commerce data architecture and platforms, including familiarity with tracking dynamic cart events and purchase funnels.

We offer

• Flexible working hours
• Comfortable working conditions (high class offices, parking space)
• Competitive salary package
• Strong team-oriented culture
• Contract of employment
• Private medical & dental coverage
• Life insurance
• Multisport or MyBenefit vouchers
• 1000 PLN for spectacles
• Employee Pension Plan (PPE)
• Trainings and broad development opportunities
• Volleyball field and grill place next to the office
• Lots of sport activities such as Moto football league, Wakeboarding, Snowboarding, e-gaming league etc.
• Access to wellness facilities and integration events

Travel Requirements

None

Relocation Provided

None

Position Type

Experienced Referral Payment Plan No Company

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

Motorola Solutions Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future. Learn more at www.motorolasolutions.com.