Value Proposition Manager (Allegro Wakacje)

Allegro; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

RSU plan

Annual bonus

Well-located offices

MacBook Pro / Dell laptop

Cafeteria plan

English classes

Training budget

Volunteer day

Social events

Job summary

Allegro Wakacje is seeking a Customer Value Proposition Manager in Warszawa to shape the end-to-end B2C journey. You will bridge customer insights with commercial strategy to differentiate Allegro Wakacje from competitors and drive bookings.

You will lead cross-functional work with Product, Tech, Legal and Risk to translate user insights into platform features, monitor performance, and optimize conversions and retention. Hybrid work options are available.

Qualifications

• Strong problem solving with data-driven hypotheses to improve value proposition and performance.
• Entrepreneurial mindset with ownership for improving KPIs of a newly launched business.
• Proven B2C & E-Commerce/OTA experience in designing and scaling customer journeys.
• Ability to translate insights into actionable business and product strategies.
• Experience working with Product, Tech, UX, Legal and Risk teams.

Responsibilities

• B2C Value Proposition Design: design and expand the value framework to maximize conversions and retention.
• Allegro Asset Integration: develop platform integrations with Allegro app, loyalty, payments, and ancillary products.
• Competitor Intelligence & Benchmarking: establish data-driven competitive insights and parity.
• Cross-Functional Feature Delivery: act as business owner with stakeholders to deliver features.

Skills

Value proposition design

Asset integration

Competitor intelligence

Cross-functional stakeholdering

Data-driven decision making

Job description

The Customer Value Proposition Manager is responsible for designing and improving the end-to-end B2C customer journey on the Allegro Wakacje marketplace. This role bridges customer insights with commercial strategy, leveraging core Allegro assets to differentiate Allegro Wakacje from incumbent travel platforms and further develop its right-to-win in the travel industry.

Your main responsibilities:

• B2C Value Proposition Design: Design, monitor, and continuously expand the consumer value proposition framework to maximize booking conversions, user acquisition, and long-term retention.
• Allegro Asset Integration: Leverage and develop key platform integrations with the main Allegro app, core loyalty engines (Allegro Smart!, Allegro Coins), payment solutions (Allegro Pay BNPL), and ancillary revenue products (e.g., voluntary travel insurance).
• Competitor Intelligence & Benchmarking: Establish an ongoing, data-driven competitive intelligence mechanism against competitors to identify user experience gaps and maintain market feature parity.
• Cross-Functional Feature Delivery: Act as the primary business stakeholder alongside Product, Tech, Legal, and Risk teams to translate deep user insights into operational, consumer-facing platform features.

This is the right job for you if:

• Strong problem solving skillset: Ability to derive structured, data-driven hypotheses on how to improve value proposition and performance of an early-stage online ecommerce platform, design and implement initiatives to deliver those improvements
• Entrepreneurial mindset: Strong sense of ownership for improving KPIs of a newly launched business, ability to design out-of-the box solutions and ensure execution with internal Allegro stakeholders and strategic partners
• Proven B2C & E-Commerce/OTA Experience: Solid background in designing and scaling consumer value propositions, customer journeys, and conversion-optimization frameworks within the e-commerce or travel (OTA) sectors.
• Data-Driven approach: Strong analytical capabilities to build recommendations based on early-stage data readings - translating customer research, behavioral analytics, and OTA competitor benchmarking into actionable business and product strategies.
• Cross-Functional Product Stakeholdering: Demonstrated expertise in acting as a business owner alongside Product, Tech, UX, Legal, and Risk teams to deliver complex consumer-facing features.

What we offer:

• Flexible working hours in the hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
• Long term discretionary incentive plan based on Allegro.eu shares (restricted stock units).
• Annual bonus based on your annual performance and company results.
• Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
• A 16" or 14" MacBook Pro or corresponding Dell with Windows (if you don't like Macs) and all the necessary accessories.
• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g., medical, sports or lunch packages, insurance, purchase vouchers).
• English classes that we pay for related to the specific nature of your job.
• A training budget, inter-team tourism (more here), hackathons, and an internal learning platform where you will find multiple trainings.
• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, Advent of Code, and many other occasions we enjoy.