US Marketing Leader — Growth, Brand & Analytics (Remote)

Crystalia Glass LLC; Poland; Remote; PLN 554,000 - 702,000; Full time

Job summary

Crystalia Glass seeks a Head of Marketing to own and grow the US market, overseeing brand, growth, performance, analytics, and a leadership team. The role requires directing demand generation, customer acquisition, and multi-audience strategies from a remote setting.

You will manage sizable paid media budgets, implement full-funnel analytics, and drive revenue through CRM-driven pipeline improvements. This is a strategic, senior-level leadership position in the US market.

Qualifications

• 7+ years of marketing experience including leadership of a full function with strategy, budget, team and results
• Direct experience owning marketing for the US market with customer acquisition, demand gen, and brand growth
• Experience marketing to both B2B and B2C audiences with distinct positioning and funnels
• Experience in construction/building materials or premium home products or related high-consideration categories
• Experience managing paid media budgets of $1.5M+ annually with channel allocation insights
• Strong full-funnel analytics, including CAC, ROMI, and conversion metrics
• Experience with CRM systems and pipeline structure

Responsibilities

• Own and develop US marketing function across brand, growth, performance, analytics, and team leadership.
• Lead strategy, budget, and performance measurement for US market initiatives.
• Align cross-functional teams to execute US marketing plans and demand generation funnels

Skills

Marketing leadership

US market marketing

Full funnel ownership

Brand growth

Performance marketing

Analytics and attribution

CRM systems

Tools

CRM systems

Job description

Crystalia Glass seeks a Head of Marketing to own and grow the US market, overseeing brand, growth, performance, analytics, and a leadership team. The role requires directing demand generation, customer acquisition, and multi-audience strategies from a remote setting.

You will manage sizable paid media budgets, implement full-funnel analytics, and drive revenue through CRM-driven pipeline improvements. This is a strategic, senior-level leadership position in the US market.