UA Manager

Joyteractive; Polska; Remote; PLN 120,000 - 210,000; Full time

Benefits offered by this job

Remote work

18 business days compensated days-off

8 paid Personal Days a year

Flexible holidays

100% Sick Leave compensation

Wear-and-tear reimbursement

Job summary

Joyteractive Limited, a leading mobile puzzle game studio, seeks a skilled UA professional with incentivized traffic experience. You will manage campaigns across offerwalls and rewarded networks, optimize payouts, and drive ROI and LTV improvements.

You will work autonomously to scale the channel, analyze fraud and cohort profitability, and collaborate with Product/Monetization teams to boost activation and long-term value.

Qualifications

• 2+ years in mobile UA with incentivized traffic experience.
• Strong understanding of rewarded ecosystem, payouts, and network auction mechanics.
• Data-driven decision making based on ROI, payback and LTV.

Responsibilities

• Launch and scale incentivized traffic as part of the UA strategy.
• Collaborate with offerwalls and rewarded networks.
• Tune payout models (CPI/CPA/CPE) and terms.
• Analyze traffic quality, event completion, retention and fraud.
• Track cohort profitability from install to revenue.
• Improve user conversion with Product and Monetization teams.

Skills

Mobile UA

Incentivized traffic

ROI/LTV analysis

Independent channel management

Hybrid monetization knowledge

Tools

AppsFlyer

Adjust

Job description

We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 70+ rock star professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles!

Our flagship game, Cryptogram: Word Brain Puzzle, consistently ranks in the top word puzzle games in the US:
#1 in the Cryptogram niche by downloads
#3 in Word Games

What are you working on?

• Genres: Puzzle, Word Games, Casual

• Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

• Launch and scale incentivized traffic as part of the overall UA strategy

• Work with offerwall and rewarded networks: Mistplay, Adjoe, Exmox, Tapjoy, and similar platforms

• Select and optimize payout models (CPI / CPA / CPE), event-based goals, and partnership terms

• Analyze traffic quality: event completion speed, post-install behavior, retention, and fraud

• Track cohort profitability and analyze the full funnel from install to revenue

• Collaborate with Product and Monetization teams to improve incentivized user conversion through milestone structure, early-game progression, and reward pacing

What kind of professional are we looking for?

• 2+ years in mobile UA, including at least 1 year in incentivized traffic / offerwall

• Strong understanding of the rewarded ecosystem, including event goals, payouts, and network auction mechanics

• Experience with IAA / hybrid monetization

• Data-driven approach to decision-making based on ROI, payback, and LTV

• Hands-on experience with MMPs (AppsFlyer, Adjust): event tracking, attribution, and fraud prevention

• Ability to independently manage the channel and build processes from scratch

Nice to Have

• Experience with puzzle / word games

• Experience with long LTV projects (180+ day payback)

• Experience in fraud prevention and traffic quality control

• Experience designing progression systems for incentivized users

What are the conditions and bonuses?

• 18 business days of compensated day-offs

• 8 paid Personal Days a year + 1 day is added every year

• Flexible Public Holidays policy

• 100% Sick Leave compensation

• Payment for wear and tear on equipment while using a personal computer

• Remote work