User Acquisition Manager

Itcharm; Polska; Hybrid; PLN 90,000 - 150,000; Full time

Benefits offered by this job

Flexible working hours

Remote/office options

Career growth opportunities

Diverse and inclusive culture

Job summary

Itcharm is seeking a UA Manager to join our dynamic mobile game growth team. You will own multiple UA channels, analyze performance data, and make strategic decisions to improve CPI, CPA and ROAS while driving scalable user acquisition across markets.

The role offers hybrid work options with flexible hours. You will collaborate with designers, analytics, and product teams to optimize creatives and report insights that shape our growth strategy.

Qualifications

• 2+ years of UA experience in the mobile industry.
• Hands-on with Meta Ads, Google UAC, TikTok, ASA.
• Clear understanding of CPI, CPA, ROAS, and LTV.
• Experience with A/B testing of creatives and audiences.
• Ownership mindset, proactivity and adaptability.
• Strong communication and stakeholder management.
• English level B2 or higher.

Responsibilities

• Manage multiple UA channels and optimize campaigns.
• Develop strategic vision, test hypotheses, and make decisions.
• Collaborate with reporting and analytics tools to drive decisions.
• Track creatives and competitors’ creatives and stay ahead of trends.
• Coordinate with motion designers, analytics and product managers.

Skills

UA experience

Meta Ads

Google UAC

TikTok Ads

ASA

A/B testing

Analytical mindset

Ownership mindset

Communication skills

English (B2)

Job description

Mobile game development company established in 2018. We gained recognition after the release of our game, the most popular digital coloring book and one of the most successful ad-driven mobile apps in the world. We take pride in our diverse and talented team and partners, spread across the UK, Cyprus, the Netherlands, and other regions worldwide.

We are working with the biggest networks in the industry and their teams - Google, Facebook, Unity, Apple Search Ads etc. We combine data, new technologies and creativity to be the leaders on Google Play and App Store!

We’re looking for a UA Manager to join a top-performing product - a true leader in its category, supported by a strong and friendly team and deep industry expertise. In this role, you’ll have the freedom and responsibility to manage multiple ad networks, make strategic decisions, and directly influence user acquisition performance.

What you need to do:

• Work with different user acquisition channels (social, incentivized, video networks) - create, analyze, and optimize UA campaigns.
• Be an owner - develop a strategic vision, test various hypotheses, and make independent decisions to optimize performance.
• Work with internal and external reporting and analytics tools - we make data-driven decisions.
• Work with creative testing, track and analyze direct/indirect competitors’ creatives - we keep abreast of trends in ad tech and mobile growth.
• Communicate with motion designers, analytics, product managers etc.

What we are looking for:

• User acquisition experience of 2+ years in mobile industry (preferably in gamedev).
• Hands-on experience with at least 2-3 ad platforms (e.g. Meta Ads, Google UAC, TikTok, ASA).
• Clear understanding of UA goals and KPIs (CPI, CPA, ROAS, LTV, etc.).
• Experience with A/B testing of creatives, audiences, and custom product pages.
• Ownership mindset, strong analytical skills, proactivity and adaptability.
• Strong skills in communication and stakeholder management.
• Awareness of trends in ad tech and mobile growth.
• English - B2 Intermediate +.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team in a creative and dynamic environment.
• Flexible working hours and remote/office work options.
• Career growth and professional development opportunities.
• A fun and inclusive company culture that celebrates diversity and creativity.