UA Manager

Workplays; Polska; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

18 business days of compensated day‑so

8 paid Personal Days a year

Flexible Public Holidays policy

100% Sick Leave compensation

Equipment wear-and-tear reimbursement

Remote work

Job summary

Joyteractive, a leading mobile game developer and publisher, seeks an experienced User Acquisition Manager to lead incentivized traffic campaigns for mobile puzzle games. This remote role covers Poland and several other regions, joining a Marketing team focused on scalable UA strategies.

You will manage networks like Mistplay and Tapjoy, optimize CPI/CPA/ CPE payouts, and collaborate with Product and Monetization to improve player progression and LTV.

Qualifications

• 2+ years in mobile UA, including at least 1 year in incentivized traffic / offerwall
• Strong understanding of rewarded ecosystem, including event goals and payouts
• Data-driven approach based on ROI, payback, and LTV
• Hands-on experience with MMPs (AppsFlyer, Adjust) for attribution and fraud prevention

Responsibilities

• Launch and scale incentivized traffic as part of the UA strategy
• Work with offerwall and rewarded networks: Mistplay, Adjoe, Exmox, Tapjoy, and similar platforms
• Select and optimize payout models (CPI / CPA / CPE), event-based goals, and partnership terms
• Analyze traffic quality: event completion speed, post-install behavior, retention, and fraud
• Track cohort profitability and analyze the full funnel from install to revenue
• Collaborate with Product and Monetization teams to improve incentivized user conversion through milestones and rewards

Skills

Mobile UA

Incentivized traffic

ROI/LTV analysis

Data-driven decisions

Tools

AppsFlyer

Adjust

Job description

Company:

We are Joyteractive - a leading mobile game developer and publisher specializing in puzzle games. Our team boasts 70+ professionals.

Our flagship game, Cryptogram: Word Brain Puzzle, consistently ranks in the top word puzzle games in the US:
#1 in the Cryptogram niche by downloads
#3 in Word Games

Position: User Acquisition (UA) Manager with experience in incentivized traffic

Location: Poland; Armenia; Belarus; Georgia; Serbia

Employment Type: Full time

Location Type: Remote

Department: Marketing

What are you working on?:

• Genres: Puzzle, Word Games, Casual
• Platforms: Mobile, iOS, Android

Responsibilities:

• Launch and scale incentivized traffic as part of the overall UA strategy
• Work with offerwall and rewarded networks: Mistplay, Adjoe, Exmox, Tapjoy, and similar platforms
• Select and optimize payout models (CPI / CPA / CPE), event-based goals, and partnership terms
• Analyze traffic quality: event completion speed, post-install behavior, retention, and fraud
• Track cohort profitability and analyze the full funnel from install to revenue
• Collaborate with Product and Monetization teams to improve incentivized user conversion through milestone structure, early-game progression, and reward pacing

Requirements:

• 2+ years in mobile UA, including at least 1 year in incentivized traffic / offerwall
• Strong understanding of the rewarded ecosystem, including event goals, payouts, and network auction mechanics
• Experience with IAA / hybrid monetization
• Data-driven approach to decision-making based on ROI, payback, and LTV
• Hands-on experience with MMPs (AppsFlyer, Adjust): event tracking, attribution, and fraud prevention
• Ability to independently manage the channel and build processes from scratch

Nice to Have:

• Experience with puzzle / word games
• Experience with long LTV projects (180+ day payback)
• Experience in fraud prevention and traffic quality control
• Experience designing progression systems for incentivized users

Conditions and bonuses:

• 18 business days of compensated day-offs
• 8 paid Personal Days a year + 1 day is added every year
• Flexible Public Holidays policy
• 100% Sick Leave compensation
• Payment for wear and tear on equipment while using a personal computer
• Remote work