Trade Marketing Manager

Stanley Black & Decker, Inc.; Poland; On-site; PLN 134,000 - 216,000; Full time

Benefits offered by this job

Annual bonus

Multisport subsidy

Private medical care

Life insurance

Job summary

Stanley Black & Decker, Inc. is seeking a Trade Marketing Manager to lead Cub Cadet trade marketing across Central and Eastern Europe. You will develop strategies, align with Sales, Product Management and Brand Marketing, and drive profitable growth through pricing and promotions.

You will manage launches, campaigns and category initiatives, monitor market trends, and build strong dealer relationships to ensure successful execution across channels.

Qualifications

• Proven experience in trade marketing, commercial marketing, or category management in a technical, industrial, or durable goods environment.
• Strong experience in pricing, margin management, promotional execution, and go-to-market support.
• High level of independence, strong analytical skills, and advanced Excel capabilities.
• Excellent presentation and communication skills in English; Polish is a strong advantage.

Responsibilities

• Develop and execute trade marketing strategies with primary focus on Cub Cadet across Central and Eastern Europe.
• Partner with Sales, Product Management, and Brand Marketing to deliver integrated commercial initiatives.
• Manage and optimize pricing structures, pricing policies, and margin frameworks.
• Support new product launches, seasonal campaigns, and category initiatives.
• Plan and execute trade promotions and activation programs across dealer, retail, and traditional trade channels.
• Ensure strong execution of promotional campaigns, merchandising, events, and POS activations.
• Build and maintain relationships with dealer partners, retail customers, and internal stakeholders.
• Conduct regular market and customer visits to assess execution and gather feedback.
• Analyze sales performance, market trends, and campaign effectiveness; provide recommendations.
• Prepare reports and presentations for senior management with clear insights.

Skills

Trade marketing

Pricing

Margin management

Promotional execution

Go-to-market support

Advanced Excel

English communication

Polish language

SAP

Salesforce

Tools

SAP

Salesforce

Excel

Job description

Salary:134.000-215.600 PLN gross per year

Come build something that matters.

We are looking for a Trade Marketing Manager to lead trade marketing activities with a primary focus on the Cub Cadet brand across Central and Eastern Europe. This role will be responsible for developing and executing trade marketing strategies that support revenue growth, market share expansion, product launches, pricing excellence, and promotional effectiveness across dealer, specialist retail, and traditional trade channels.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET® and HUSTLER®.

The Job:

As the Trade Marketing Manager, you’ll be part of our Marketing Team. You’ll get to:

• Develop and execute trade marketing strategies with primary focus on Cub Cadet brand, aligned with overall business objectives across Central and Eastern Europe.
• Partner closely with Sales, Product Management, and Brand Marketing teams to deliver integrated commercial and marketing initiatives that drive growth and strengthen market position.
• Manage and optimize pricing structures, pricing policies, and margin frameworks to support profitable growth and channel competitiveness.
• Support the successful implementation of new product launches, seasonal campaigns, and category initiatives tailored to the outdoor equipment market.
• Plan and execute trade promotions and activation programs that support both sell-in and sell-out across dealer, retail, and traditional trade channels.
• Ensure strong execution of promotional campaigns, merchandising programs, events, demonstrations, and point-of-sale activations during key selling periods.
• Build and maintain strong relationships with dealer partners, retail customers, and key internal stakeholders to ensure alignment on commercial priorities and execution excellence.
• Conduct regular market and customer visits to assess in-market execution, gather feedback, and identify opportunities for improvement.
• Analyze sales performance, market trends, competitor activity, and campaign effectiveness to identify growth opportunities and improve return on investment.
• Prepare reports, business updates, and presentations for senior management, providing clear insights, performance trends, and strategic recommendations.

About You:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good? You also have:

• Proven experience in trade marketing, commercial marketing, or category/channel management, ideally within a technical, industrial, or durable goods environment.
• Strong experience in pricing, margin management, promotional execution, and go-to-market support.
• High level of independence, strong analytical skills, and advanced Excel capabilities; confident working with data and turning insights into actions.
• Excellent presentation and communication skills in English; Polish is a strong advantage.
• Openness to learn and develop; experience with SAP and Salesforce is considered a plus.

The Details:

You’ll receive a great benefits plan, including:

• Annual bonus.
• Subsidy for a Multisport card or points on the MyBenefit platform.
• Private medical care.
• Life insurance.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

• This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.
• The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
• Please note that salary is only one component of total rewards at Stanley Black & Decker.
• The successful candidate may be eligible for annual merit increases”
• The salary range and associated pay elements are established inline with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements .