Trade Marketing Manager

Stanley Black & Decker Polska Sp. z o.o.; Poland; Remote; PLN 134,000 - 216,000; Full time

Job summary

Stanley Black & Decker, Inc. in Poland (remote) seeks a Trade Marketing Manager to lead trade marketing for the Cub Cadet brand across Central and Eastern Europe.

You will develop and execute strategies that drive revenue growth, market share, launches, pricing excellence, and promotional effectiveness in dealer, specialist retail, and traditional trade channels. You will collaborate with Sales, Product Management, and Brand Marketing to deliver integrated commercial initiatives, manage pricing

Qualifications

• Proven experience in trade marketing, commercial marketing, or category/channel management in technical/durable goods environment.
• Strong experience in pricing, margin management, promotional execution, and go-to-market support.
• High level of independence, strong analytical skills, and advanced Excel capabilities; able to turn data into actions.
• Excellent presentation and communication skills in English; Polish is a strong advantage.
• Openness to learn and develop; experience with SAP and Salesforce is a plus.

Responsibilities

• Develop and execute trade marketing strategies with primary focus on Cub Cadet brand across Central and Eastern Europe.
• Partner with Sales, Product Management, and Brand Marketing to deliver integrated commercial initiatives.
• Manage and optimize pricing structures, pricing policies, and margin frameworks.
• Support new product launches, seasonal campaigns, and category initiatives in outdoor equipment.
• Plan and execute trade promotions and activation programs for dealer, retail, and traditional channels.
• Ensure strong execution of promotional campaigns, merchandising programs, events, and POS activations.
• Build relationships with dealer partners, retail customers, and internal stakeholders for alignment on priorities.
• Conduct market visits to assess in-market execution and identify improvement opportunities.
• Analyze sales performance, market trends, and campaign effectiveness to identify growth opportunities.
• Prepare reports and presentations for senior management with insights and recommendations.

Skills

Trade marketing

Pricing & margin management

Excel advanced

Data analysis

English communication

SAP

Salesforce

Polish language (adv)

Tools

SAP

Salesforce

Job description

Position Title

Trade Marketing Manager

Location

Poland (remote)

Work Arrangement

Remote

Employment

Permanent

Salary

134.000-215.600 PLN gross per year

Salary Range: zł134 000,00 - zł215 600,00

Come build something that matters. We are looking for a Trade Marketing Manager to lead trade marketing activities with a primary focus on the Cub Cadet brand across Central and Eastern Europe. This role will be responsible for developing and executing trade marketing strategies that support revenue growth, market share expansion, product launches, pricing excellence, and promotional effectiveness across dealer, specialist retail, and traditional trade channels. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job

• Develop and execute trade marketing strategies with primary focus on Cub Cadet brand, aligned with overall business objectives across Central and Eastern Europe.
• Partner closely with Sales, Product Management, and Brand Marketing teams to deliver integrated commercial and marketing initiatives that drive growth and strengthen market position.
• Manage and optimize pricing structures, pricing policies, and margin frameworks to support profitable growth and channel competitiveness.
• Support the successful implementation of new product launches, seasonal campaigns, and category initiatives tailored to the outdoor equipment market.
• Plan and execute trade promotions and activation programs that support both sell-in and sell-out across dealer, retail, and traditional trade channels.
• Ensure strong execution of promotional campaigns, merchandising programs, events, demonstrations, and point-of-sale activations during key selling periods.
• Build and maintain strong relationships with dealer partners, retail customers, and key internal stakeholders to ensure alignment on commercial priorities and execution excellence.
• Conduct regular market and customer visits to assess in-market execution, gather feedback, and identify opportunities for improvement.
• Analyze sales performance, market trends, competitor activity, and campaign effectiveness to identify growth opportunities and improve return on investment.
• Prepare reports, business updates, and presentations for senior management, providing clear insights, performance trends, and strategic recommendations.

About You

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good? You also have:

• Proven experience in trade marketing, commercial marketing, or category/channel management, ideally within a technical, industrial, or durable goods environment.
• Strong experience in pricing, margin management, promotional execution, and go-to-market support.
• High level of independence, strong analytical skills, and advanced Excel capabilities; confident working with data and turning insights into actions.
• Excellent presentation and communication skills in English; Polish is a strong advantage.
• Openness to learn and develop; experience with SAP and Salesforce is considered a plus.

The Details

You’ll receive a great benefits plan, including:

• Annual bonus.
• Subsidy for a Multisport card or points on the MyBenefit platform.
• Private medical care.
• Life insurance.
• Private pension program PPE.

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world.

We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in.

Salary Details

Salary Range: zł134 000,00 - zł215 600,00 This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience. The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations. Please note that salary is only one component of total rewards at Stanley Black & Decker. The successful candidate may be eligible for annual merit increases” The salary range and associated pay elements are established inline with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Career Opportunity

Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks

• medical
• dental
• life
• vision
• wellness program
• disability
• retirement benefits
• Employee Stock Purchase Plan
• Paid Time Off, including paid vacation, holidays & personal days
• tuition reimbursement
• discounts on Stanley Black & Decker tools and products and also discount programs for many other vendors and partners

Learning & Development

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at [phone] or at [e-mail].

Know Your Rights

Workplace discrimination is illegal (eeoc.gov).