TikTok Shop - Category Leader

TikTok Inc.; Warszawa; On-site; PLN 150,000 - 230,000; Full time

Job summary

TikTok Inc. is seeking a strategic Growth Lead for EU merchant acquisition in Warsaw. You will identify growth opportunities across key categories, shape onboarding programs, and coordinate cross‑functional teams to accelerate merchant growth and market penetration.

Responsibilities include developing strategies, partnering with third parties, and monitoring performance to ensure sustainable expansion. A data‑driven and collaborative mindset is essential for success in a fast‑paced environment.

Qualifications

• Experience in e‑commerce operations.
• Hands on experience on sales or account management or client facing roles.
• Leadership experience managing a team and drive commercial results.

Responsibilities

• Identify and evaluate growth opportunities for key categories by analyzing market trends, consumer behavior, and competitor performance; develop actionable strategies to expand assortment, enhance conversion, and drive sustainable category growth.
• Develop the overall merchant acquisition and merchandise growth strategy for EU, aligning with TikTok's business objectives. Define clear goals and priorities, and pinpoint high‑potential opportunities and scalable approaches.
• Drive merchant sourcing and onboarding by identifying and securing high‑quality merchants that fit TikTok's positioning. Design and implement partnership frameworks with diverse third parties including e‑commerce platforms, industry associations, and marketing solution providers to accelerate growth and market penetration.
• Collaborate cross‑functionally to streamline new merchants' launch processes, remove operational barriers, and build early‑stage success stories that establish market credibility.
• Continuously monitor and analyze merchant and merchandise acquisition performance, optimizing strategies to maximize efficiency and drive sustainable growth.

Skills

E‑commerce operations

Sales / account management

Leadership

Job description

Responsibilities

About the team:
TikTok Shop is an e-commerce platform fully integrated into TikTok.

Roles & Responsibilities

• Identify and evaluate growth opportunities for key categories by analyzing market trends, consumer behavior, and competitor performance; develop actionable strategies to expand assortment, enhance conversion, and drive sustainable category growth.
• Develop the overall merchant acquisition and merchandise growth strategy for EU, aligning with TikTok's business objectives. Define clear goals and priorities, and pinpoint high‑potential opportunities and scalable approaches.
• Drive merchant sourcing and onboarding by identifying and securing high‑quality merchants that fit TikTok's positioning. Design and implement partnership frameworks with diverse third parties including e‑commerce platforms, industry associations, and marketing solution providers to accelerate growth and market penetration.
• Collaborate cross‑functionally to streamline new merchants' launch processes, remove operational barriers, and build early‑stage success stories that establish market credibility.
• Continuously monitor and analyze merchant and merchandise acquisition performance, optimizing strategies to maximize efficiency and drive sustainable growth.

Qualifications

Minimum Qualifications

• Experience in e‑commerce operations or related fields
• Hands on experience on sales or account management or client facing roles
• Leadership experience managing a team and drive commercial results

Preferred Qualifications

• A deep understanding of the EU e‑commerce landscape highly desirable.
• Entrepreneurial and collaborative mindset, with the ability to drive initiatives independently while effectively working with diverse cross‑functional teams.
• Data‑driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals.
• Fast learner, proactive, and resilient, able to perform and excel in fast‑paced, ambiguous environments.