Strategic COPD Brand Marketing Manager

AstraZeneca plc; Warszawa; On-site; PLN 240,000 - 360,000; Full time

Job summary

AstraZeneca plc in Warsaw is seeking a Marketing Manager to deploy the local brand strategy for COPD and to lead marketing initiatives. You will work closely with the Business Unit Director and National Sales Manager to adapt the AZ brand strategy to the local market and execute brand programs.

You will lead cross-functional teams, manage budgets, oversee KOL activities, and ensure ethical compliance while driving growth in the COPD portfolio. Fluency in English and Polish is required.

Qualifications

• Significant pharmaceutical commercial experience with a strong performance track record.
• Strong marketing leadership with a successful track record of growing market share and launching new products.
• Ability to build efficient relations with internal and external stakeholders.
• Experience in Respiratory is an asset.
• Fluent in English and Polish.
• Strategic and analytical skills.
• Excellent verbal and written communication.
• Influencing skills.

Responsibilities

• Lead brand strategy and planning for assigned brands; communicate strategy to Field Force.
• Guide Senior Management on investments to maximize performance and forecasts.
• Develop launch plans and promotional campaigns; coordinate key programs.
• Implement KOL management for priority marketing objectives.
• Foster cross-functional cooperation to achieve marketing goals.
• Manage budgets for assigned brands and projects.
• Ensure ethics and compliance with Code of Conduct and company policies.
• Lead, coach and develop the Key Account Managers team.
• Address other duties as assigned by Line Manager.

Job description

AstraZeneca plc in Warsaw is seeking a Marketing Manager to deploy the local brand strategy for COPD and to lead marketing initiatives. You will work closely with the Business Unit Director and National Sales Manager to adapt the AZ brand strategy to the local market and execute brand programs.

You will lead cross-functional teams, manage budgets, oversee KOL activities, and ensure ethical compliance while driving growth in the COPD portfolio. Fluency in English and Polish is required.