AI Native B2B Marketing Manager

Appunite; Poznań; Remote; PLN 190,000 - 223,000; Full time

Benefits offered by this job

Remote first

Ownership of marketing

AI-native Engine

Job summary

Appunite seeks a senior B2B marketing leader to own the company’s full marketing scope. The role leverages an AI-driven Engine to draft content, campaigns and analyses, connected to CRM, CMS and analytics. You will own the strategy, judge quality, and drive pipeline value across long sales cycles.

You’ll report to the Head of Growth and operate in a remote-first environment, with English communication daily and a strong focus on ABM, SEO and content strategy.

Qualifications

• Around 5 years in B2B marketing with long sales cycles.
• You’ve turned ICP/value proposition into a content/channel plan that worked.
• At least a year running a content program for B2B buyers.
• You've run ABM end-to-end with sales.
• You understand SEO and search/LinkedIn campaigns; Engine handles campaigns.
• You're comfortable disagreeing with leadership when needed.
• Written English and AI tools are part of daily work.

Responsibilities

• Build the quarterly marketing plan with sales and adjust based on results.
• Design and run the ABM program with sales and target accounts.
• Produce case studies and content with the Engine and publish regularly.
• Run paid campaigns and SEO with the Engine.
• Organize webinars and offline meetups.
• Analyze channel data, feed CRM, report results monthly/quarterly.
• Turn sales feedback into content topics and update Engine knowledge.

Skills

B2B marketing

ABM program

SEO

LinkedIn campaigns

Content strategy

AI tools

English writing

Campaign management

Tools

Claude Code

CRM

CMS

Analytics platforms

Job description

Most B2B marketing roles hand you an ad account and a lead target. This one hands you the whole marketing of a company that sells long, high-value engagements - plus an engine that does most of the production.

Your main tool is our Marketing Engine: it runs in Claude Code, connects to our CRM, CMS, analytics and ad platforms, and drafts content, campaigns and analyses. You decide what gets made, judge the quality and own the result - measured by pipeline value. Our sales cycles take months, so you need to keep going before the numbers show up. You'll report to the Head of Growth (to the CEO until that role is filled).

What we offer

• Salary: 17 000- 20 000 PLN net/month B2B - depending on your experience

• Remote first approach

• Ownership of the entire marketing area, not one slice of it

• An AI-native setup from day one - the Engine handles production, you focus on judgment and strategy

Job requirements

• Around 5 years in B2B marketing with long sales cycles - ideally at a software house, IT services or consulting firm. Enterprise software or industrial backgrounds work too.

• You've turned an existing ICP, value proposition and messaging into a content and channel plan that actually worked.

• At least a year running a content program - you can tell whether a draft holds up for a B2B buyer and whether it ships or needs a rewrite.

• You've run an ABM program end to end, together with sales.

• You understand SEO and search/LinkedIn campaigns. Deep ad-panel experience isn't needed - campaigns run from the Engine.

• You've owned a whole area without supervision and can openly disagree with leadership when an assumption doesn't hold.

• Comfortable written English and AI tools in your daily work.

Probably not a fit if your background is only short-cycle SaaS or e-commerce, agency-side only, or a single channel (just SEO, paid or social).

Responsibilities

• Build the quarterly marketing plan with sales - topics, channels, campaigns, events and goals - and adjust it based on results.

• Design and run the ABM program with sales, passing interest signals from target accounts.

• Produce case studies and marketing and sales content with the Engine, and publish it regularly for the company, the board and our experts.

• Run paid campaigns and SEO with the Engine.

• Organize webinars and offline meetups.

• Analyze channel data, feed it into the CRM and report monthly and quarterly results.

• Turn what sales hears from clients into content topics and keep the Engine's knowledge up to date.