B2B Social Media Strategist: LinkedIn & YouTube

Mend; Polska; Hybrid; PLN 90,000 - 150,000; Full time

Job summary

Mend.io is seeking a social media manager to own end-to-end management and execution of Mend.io's social presence, primarily on LinkedIn and YouTube, with support across other channels.

You will develop a content calendar, collaborate with Design, Content, Event, and Product Marketing teams, and manage employee advocacy to boost engagement and reach.

Qualifications

• Strong understanding of B2B social media best practices, particularly on LinkedIn and YouTube + X/Twitter, Instagram/Threads.
• Proven ability to execute social media strategy and manage content calendars.
• Experience with social media management tools (e.g., Sprout Social).
• Excellent written and verbal communication skills.
• Analytical skills to interpret performance data and generate insights.

Responsibilities

• Posting, monitoring, and responding across all designated social media channels.
• Developing, managing, and executing a comprehensive social media content calendar.
• Using tools like Sprout Social and Canva for scheduling, monitoring, and reporting.
• Analyzing and reporting on social media analytics (KPIs, metrics) to measure performance and inform strategy.
• Partnering closely with the Design, Content, Event, and Product Marketing teams to source, create, and adapt content.
• Managing and running the employee advocacy program to boost employee engagement and reach on social media.

Skills

LinkedIn

YouTube

Social media strategy

Content calendar management

Sprout Social

Canva

Analytics / KPIs

Employee advocacy

B2B / SaaS marketing

Communication skills

Tools

Sprout Social

Canva

Job description

Why Mend.io

We are redefining how modern organizations secure software from open source and custom code to AI-generated components. As the creators of the first AI Native AppSec Platform, we help global enterprises stay safe, fast, and compliant in an era of AI-driven development. Our platform combines intelligent automation, deep risk visibility, and developer-first experiences, shaping the future of application security.

We are also committed to building a collaborative, empowering workplace. If you are excited about this role but do not meet every requirement, we encourage you to apply. Your perspective could be exactly what we need!

This role is responsible for the end-to-end management and execution of Mend.io's social media presence, primarily focused on LinkedIn and YouTube, but including other platforms as needed. Key responsibilities include:

• Posting, monitoring, and responding across all designated social media channels.

• Developing, managing, and executing a comprehensive social media content calendar.

• Using tools like Sprout Social and Canva for scheduling, monitoring, and reporting.

• Analyzing and reporting on social media analytics (KPIs, metrics) to measure performance and inform strategy.

• Partnering closely with the Design, Content, Event, and Product Marketing teams to source, create, and adapt content.

• Managing and running the employee advocacy program to boost employee engagement and reach on social media.

Qualifications:

• Strong understanding of B2B social media best practices, particularly on LinkedIn and YouTube + X/Twitter, Instagram/Threads

• Proven ability to execute social media strategy and manage content calendars.

• Experience with social media management tools (e.g., Sprout Social).

• Excellent written and verbal communication skills.

• Analytical skills to interpret performance data and generate insights.

Competencies/Personality Traits:

• Highly collaborative and a strong team player.

• Detail-oriented and organized.

• Proactive and self-motivated.

• Creative thinking for content adaptation.

Prior Experience:

• Required: Prior experience in social media management within a B2B or technology/SaaS environment.

• Experience managing an employee advocacy program is a plus.

Our Culture

At Mend.io, we are leading the way in securing AI-powered applications, and we believe the best innovations come from teams where everyone feels valued. We are committed to a workplace built on respect, trust, and growth, where learning and flexibility empower people to do their best work.