Senior UA Manager - Monopoly Match Growth Lead

VGW group; Warszawa; On-site; PLN 320,000 - 520,000; Full time

Job summary

VGW is an interactive entertainment company delivering world-class, free-to-play online social games. We are seeking a Senior User Acquisition Manager in Poland to own the UA strategy for Monopoly Match, scale performance channels, and drive app store monetization and in-house marketing capabilities.

You will lead paid UA across channels, guide creative strategy and ASO, coach the CRM Manager, and align brand with product teams to deliver a high-performing player experience.

Qualifications

• Deep user acquisition experience in casual mobile gaming, focused on match-3.
• 7+ years managing multi-million-dollar performance marketing budgets.
• Strong background in creative strategy and ASO.
• Hands-on leadership with track record coaching teams.
• Ability to design long-term growth roadmaps and execute them.

Responsibilities

• Take ownership of paid user acquisition strategy across channels, including spend allocation and ROAS targets.
• Drive creative strategy and ASO, guiding external partners while building internal capability.
• Lead and coach the CRM Manager, set KPIs and translate strategy into actionable plans.
• Align brand, organic, and lifecycle marketing with product teams for a cohesive player experience.

Skills

Deep UA experience in casual mobile

Multi-million-dollar budgets

Programmatic advertising

Creative strategy & ASO

Leadership & coaching

Growth roadmaps & strategy

Job description

VGW is an interactive entertainment company delivering world-class, free-to-play online social games. We are seeking a Senior User Acquisition Manager in Poland to own the UA strategy for Monopoly Match, scale performance channels, and drive app store monetization and in-house marketing capabilities.

You will lead paid UA across channels, guide creative strategy and ASO, coach the CRM Manager, and align brand with product teams to deliver a high-performing player experience.