Senior UA Lead - Casual Mobile Games Growth

VGW group; Kraków; On-site; PLN 180,000 - 320,000; Full time

Job summary

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games. The Growth Products team in Poland is seeking a Senior User Acquisition Manager to take strategic ownership of UA for Monopoly Match, scaling channels and monetization strategies.

You will lead paid acquisition across channels, drive creative strategy and ASO, mentor the CRM Manager, and align brand and lifecycle marketing with product teams to deliver a

Qualifications

• 7+ years in performance marketing for mobile gaming.
• Proven ability to manage multi-million-dollar UA budgets.
• Leadership experience coaching teams.

Responsibilities

• Take full ownership of paid UA strategy across channels.
• Drive creative strategy and ASO, coordinate with external partners.
• Lead and coach the CRM Manager, set KPIs.
• Align marketing with product for unified player experience.

Skills

User acquisition

Performance marketing

Mobile gaming

Team leadership

ASO

Budget management

Job description

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games. The Growth Products team in Poland is seeking a Senior User Acquisition Manager to take strategic ownership of UA for Monopoly Match, scaling channels and monetization strategies.

You will lead paid acquisition across channels, drive creative strategy and ASO, mentor the CRM Manager, and align brand and lifecycle marketing with product teams to deliver a