Senior UA Manager - Casual Mobile Games Growth Lead

VGW group; Wrocław; On-site; PLN 240,000 - 360,000; Full time

Job summary

VGW is seeking a Senior User Acquisition Manager in Poland to own paid UA strategy for Monopoly Match, scale performance channels, and optimize app store monetization. You will lead creative strategy and ASO, guiding external partners while enhancing internal capabilities.

You will also coach the CRM Manager and coordinate with brand, organic, and lifecycle marketing teams to deliver a cohesive player experience across products.

Qualifications

• 7+ years of experience managing multi-million-dollar performance marketing budgets.
• Proven track record in programmatic advertising and scaling UA channels.
• Strong leadership and coaching abilities to drive team performance.
• Deep UA experience in casual mobile gaming, specifically Match-3.

Responsibilities

• Take full ownership of paid user acquisition strategy across channels, including spend allocation, scaling decisions, and ROAS targets.
• Drive creative strategy and App Store Optimization (ASO), managing external partners while building internal capability.
• Lead and coach the CRM Manager, setting KPIs and translating strategy into actionable plans.
• Align brand, organic, and lifecycle marketing with product teams for a unified high-performing player experience.

Skills

User acquisition

Performance marketing

Programmatic advertising

ASO

Tools

ASO tools

Job description

VGW is seeking a Senior User Acquisition Manager in Poland to own paid UA strategy for Monopoly Match, scale performance channels, and optimize app store monetization. You will lead creative strategy and ASO, guiding external partners while enhancing internal capabilities.

You will also coach the CRM Manager and coordinate with brand, organic, and lifecycle marketing teams to deliver a cohesive player experience across products.