Senior Mobile Performance Manager

OHM Agency; Poland; On-site; PLN 180,000 - 320,000; Full time

Job summary

OHM Agency is seeking a Senior Mobile Performance Manager to oversee mobile app campaigns across Google Ads, Meta, DV360, TikTok, Amazon Ads and more. You will manage end-to-end campaigns, from setup to optimization, to achieve predefined KPIs.

The role requires 5+ years in digital marketing, hands-on experience with acquisition and remarketing, and strong analytics to report to clients and internal stakeholders.

Qualifications

• Minimum of 5 years of proven experience in digital marketing.
• Extensive experience managing digital performance marketing within technology sectors (e-commerce, travel, mobile gaming) is highly preferred.
• Hands-on experience managing Google Ads and Meta for acquisition and remarketing app campaigns.

Responsibilities

• Manage and execute clients' advertising campaigns across platforms like Meta Ads and Google Ads, with a primary focus on mobile apps.
• Monitor traffic closely and generate comprehensive analytical reports.
• Perform daily optimization of advertising campaigns and budgets to ensure all KPIs are met.
• Measure and report the performance of all digital marketing campaigns against ROI and KPI goals.
• Collaborate with multiple vendors and third-party tracking partners to achieve acquisition objectives.
• Monitor campaigns for acquisition fraud and minimize fraudulent traffic.
• Design and implement small-scale A/B testing campaigns to optimize creative and performance.
• Develop data-backed proposals to improve campaign performance and conduct experiments to enhance core metrics.
• Propose new digital channels to drive new user acquisition and collaborate across departments.

Skills

Meta Ads

Google Ads

Apple Search Ads

DV360

TikTok Ads

Amazon Ads

MS Ads

Mobile attribution

AppsFlyer

Adjust

Firebase

A/B testing

ROI analysis

PPC management

Budget optimization

CRO

Data interpretation

Education

Bachelor's degree

Tools

Google Ads

Meta Ads

Job description

OHM Agency is an international performance marketing and advertising technology partner built for global scale. We combine deep media buying expertise with proprietary tech to help industry-leading brands expand efficiently across borders.

Right now, our core focus is driving mobile user acquisition and revenue growth for one of the world’s largest cross-border e-commerce marketplaces. Managing massive, multi-market campaigns across Europe, EMEA, MENA, we leverage premium access to major platforms (including Google, Meta, TikTok, and Amazon) to optimize the full customer journey. From localization and creative strategy to advanced measurement and budget scaling, we build the advertising infrastructure that powers global e-commerce success.

Role Overview

As our Senior Mobile Performance Manager , you will manage our clients' advertising campaigns with a strong focus on mobile apps across platforms like Google Ads, Meta, DV360, TikTok, Amazon Ads, and MS Ads. Your role encompasses end-to-end campaign management—including preparation, launch, traffic monitoring, reporting, and daily optimization—to consistently achieve predefined KPIs.

Experience

• Minimum of 5 years of proven experience in digital marketing.
• Extensive experience managing digital performance marketing within technology sectors (e.g., e-commerce, online travel, or mobile gaming) is highly preferred.
• Mandatory hands-on experience managing Google Ads and Meta for both acquisition and remarketing app campaigns.

Skills & Qualities

• Proficiency in Meta Ads and Google Ads. Experience with Apple Search Ads, DV360, TikTok, Amazon Ads, and MS Ads is a strong plus.
• Deep understanding of mobile attribution, including hands-on experience with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, and Firebase.
• Proven experience conducting A/B tests on ad variations and landing pages to identify and scale the most effective strategies.
• Strong ability to measure, evaluate, and improve the return on investment (ROI) of marketing campaigns.
• Expertise in managing PPC campaigns, encompassing keyword research, bid management, and ad copywriting to drive targeted conversions.
• Confidence in managing advertising budgets effectively, optimizing spend to balance growth with profitability while achieving campaign objectives.
• Solid knowledge of Conversion Rate Optimization (CRO) techniques.
• Exceptional analytical skills and data-driven thinking, with the ability to interpret complex marketing data, spot trends, and optimize campaigns accordingly.
• Ability to generate actionable, meaningful reports using Google tools is a plus.
• Excellent communication skills for collaborating with team members, stakeholders, and clients, as well as presenting performance reports and recommendations.
• A continuous learning mindset, staying up-to-date with the latest trends and best practices in online marketing and measurement.
• Upper-intermediate proficiency in the English language.

Responsibilities

• Manage and execute clients' advertising campaigns across platforms like Meta Ads and Google Ads, with a primary focus on mobile apps.
• Monitor traffic closely and generate comprehensive analytical reports.
• Perform daily optimization of advertising campaigns and budgets to ensure all KPIs are met.
• Measure and report the performance of all digital marketing campaigns, assessing them against established ROI and KPI goals.
• Manage communications with multiple vendors and third-party tracking partners to successfully achieve acquisition objectives.
• Monitor campaigns for acquisition fraud and proactively take action to minimize fraudulent traffic.
• Design and implement small-scale A/B testing campaigns to continuously optimize creative and overall campaign performance.
• Develop data-backed proposals to improve campaign performance and conduct experiments to enhance core metrics.
• Proactively suggest new, efficient digital channels with the potential to drive new user acquisition.
• Collaborate cross-functionally with internal departments (sales, business development, analytics) and external colleagues on ad platforms.