Senior Market Insights & Growth Analyst

Reply Group; Katowice; Hybrid; PLN 100,000 - 145,000; Full time

Benefits offered by this job

Motivizer Benefits Platform

Medical care package

Meal tickets

Sports cards

Cinema tickets

Shop vouchers

Discounts

Language Courses

Training opportunities

Company events

Internal networking

Job summary

Reply Group in Katowice, Poland, is seeking a market research and sales-oriented professional to identify target accounts and build structured CRM data. You will conduct initial engagements with senior contacts, schedule qualified meetings for the management team, and support data-driven strategy.

The role emphasizes strong research skills, English communication, and the ability to work toward measurable targets within a distributed team.

Qualifications

• Completed studies in a technology-related subject such as computer science, information systems, software engineering, or similar.
• Four or more years experience in a sales, research, analysis, or market-facing role.
• Strong research skills, able to build an accurate picture of an organisation from limited information.
• Confident opening conversations with senior people at organisations we have not worked with before.
• Excellent verbal and written English communication skills, with spoken English to a high standard.
• Comfortable working to measurable targets and reporting openly on progress.
• Self-directed, able to own a workstream with limited supervision as part of a distributed team.

Responsibilities

• Market analysis, building and maintaining an understanding of the sectors and organisations that align with our products, and prioritising where we should focus our efforts
• Target account and contact research, building structured account lists and maintaining accurate and up-to-date data in our CRM
• Initial engagement with target contacts, opening conversations, understanding their needs, and assessing whether there is a genuine fit
• Preparing and scheduling qualified meetings for the management team, including conducting the background research needed to make those conversations productive
• Competitor and positioning analysis, tracking how competing products are presented and feeding insights back into our messaging
• Pipeline and activity reporting, demonstrating what has been tried, what is working, and where efforts should be focused
• Working with the management team to refine our approach based on data-driven insights
• Cooperation within an internal community is our everyday reality, with networking events, coding challenges, and company parties.

Skills

Sales/market research experience

Strong research skills

English communication (verbal/written)

Target-driven

Self-directed / distributed team

Education

Technology-related degree (CS/IS/Software Eng)

Tools

CRM software

Job description

Reply Group in Katowice, Poland, is seeking a market research and sales-oriented professional to identify target accounts and build structured CRM data. You will conduct initial engagements with senior contacts, schedule qualified meetings for the management team, and support data-driven strategy.

The role emphasizes strong research skills, English communication, and the ability to work toward measurable targets within a distributed team.