Senior Digital Marketing Specialist

TCL Electronics Europe; Warszawa; On-site; PLN 180,000 - 280,000; Full time

Job summary

TCL Electronics Europe is seeking a Senior Digital Marketing Specialist in Warsaw to lead the planning, activation, and execution of digital marketing across Poland. You will help communicate TCL's products to Polish consumers, coordinate with retailers, and drive online performance.

You will manage brand channels, coordinate website updates with HQ, and oversee campaigns across Google, Meta, and YouTube, while applying GA4 analytics to optimize results.

Qualifications

• 5–7 years of experience in digital marketing, preferably in CE or tech-enabled sectors.
• Strong knowledge of GA4 and KPI-based optimization.
• Excellent command of English for HQ collaboration.

Responsibilities

• Plan, activate, and execute digital marketing campaigns in Poland to support TV, home electronics, and mobile categories.
• Develop omnichannel online communication plans with retailers to maximize product visibility and online sales.
• Monitor KPIs and analyze data to optimize campaigns across Google ecosystem and social platforms.

Skills

Digital marketing

Analytics

GA4

English proficiency

Social media management

E-commerce marketing

Tools

Google Analytics 4 (GA4)

Google Ads

Meta platforms

YouTube Studio

Job description

Senior Digital Marketing Specialist (Consumer Electronics, E-commerce, Retail E-commerce) - Join Global Leader TCL Electronics in Poland!

(Location: WARSAW | Employment Type: Office-based)

About TCL Electronics

TCL is a global leader in the Consumer Electronics (CE) industry, renowned for innovative TVs, home appliances, and mobile devices. We stand among the world’s top manufacturers, and our ambition is to dynamically grow our position in the Polish market. We are seeking a strategic mind to build Brand Awareness and Performance across key digital and e-commerce channels.

Your Role: Senior Digital Marketing Specialist

We are looking for the best and highly motivated, experienced Senior Digital Marketing Specialist who will take charge of the planning, activation, and execution of digital marketing in Poland. You will lead communication of TCL's innovative products, Polish consumers digital ecosystem and retail partners.

Key Responsibilities

• Preparing complete digital marketing plans and campaigns that supports Consumer Buying Path, drive Brand Consideration and sale-out in TV, MDA (AGD), MNT, Mobile Category.
• Developing and implementing online communication plans in collaboration with key retailers (E-commerce/Online Trade Marketing) to maximize omnichannel from online product visibility to sales conversion.
• Identifying and monitoring key KPIs in digital marketing and e-commerce.

Reporting and Performance Analysis

• Reporting on digital activities, media campaigns, e-commerce results, and KPIs on a regular cycle (weekly/monthly).
• Analyzing data from analytical tools and preparing summaries and recommendations for future actions.
• Coordinating digital campaigns within the Google ecosystem (PMAX, GDN, Demand Gen, SEO/SEM).
• Coordinating Content Marketing activities and execution of campaigns with KOLs (Key Opinion Leaders).

Owned Brand Channels

• Managing the brand's social media channels (Meta, TikTok, YouTube), including content supervision and paid execution.
• Coordinating website updates, content localization, and maintenance in close collaboration with the Central Headquarters (HQ).

The Ideal Candidate – Requirements:

• Minimum 5 – 7 years of experience in a similar role, gained either client-side, in a digital agency, or media house – a strong familiarity with the Consumer Electronics and New Technologies market is preferred.

Analytics and Optimization

• Fluent knowledge of analytical tools, including Google Analytics 4 (GA4), Meta – the ability to draw conclusions and optimize actions based on data is essential.
• Deep understanding and ability to communicate KPIs within the E-commerce Marketing domain.
• Expert knowledge of social media management principles and the latest algorithms of key platforms: Meta, TikTok, and Google, YouTube.
• Very good command of the English language (a mandatory requirement for daily and effective cooperation with HQ).

What We Offer:

• Work for one of the most innovative and dynamically growing global CE brands.
• Real influence on the digital strategy in a key market.
• Competitive salary commensurate with experience (Employment Contract / or B2B).
• Employee benefits package ([e.g., Private Medical Care, Sports Card]).
• Opportunities for professional development and upskilling in a multinational environment.

If You are the best in class digital marketing specialist, willing to work hard with Tech Brand, we will be happy to welcome You onboard.