Senior Advertising & e-Commerce Product Analyst

SmartRecruiters, Inc.; Warszawa; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Language classes

Knowledge-sharing initiatives

Private healthcare and life insurance

Multisport card

Remote cooperation

Job summary

Software Mind is seeking a Senior Advertising & e-Commerce Product Analyst to develop data-driven insights for advertising, content, and online sales solutions. You will collaborate with Product, Sales, AdTech and IT teams to optimize the customer journey and maximize revenue from ecommerce initiatives.

You will build dashboards, design A/B tests, and translate complex data into actionable strategies while leveraging GA4, BigQuery and BI tools to enhance product performance across international

Qualifications

• Strong proficiency in SQL and ability to write complex analytical queries.
• Experience analyzing e-commerce, product or digital marketing data.
• Ability to formulate business recommendations based on data.
• Knowledge of statistics, data analysis and digital product performance metrics.
• Experience with e-commerce/retail projects.
• Experience in user behavior analysis and conversion rate optimization.
• Understanding of marketing attribution and customer journey analytics.
• Very good command of Polish, both spoken and written (required)

Responsibilities

• Analyze e-commerce product performance and full user journey from ad exposure to purchase.
• Define and monitor key metrics (CTR, Add-to-Cart Rate, Product Click Rate, Conversion Rate, ROAS, AOV) and identify conversion barriers.
• Analyze the performance of advertising products (video, display, programmatic, retail media) and their impact on e-commerce sales.
• Build dashboards and reports for product, sales and management teams, automate reporting and monitor data quality.
• Design and analyze A/B tests covering purchase paths, product presentation, e-commerce formats and UX/UI changes.
• Combine advertising, analytics, transactional and behavioral data to build attribution models, user segmentation and measurement frameworks for commerce media and retail media.
• Identify trends, anomalies and revenue growth opportunities, and turn them into business recommendations

Skills

SQL proficiency

E-commerce analytics

Data-driven recommendations

Statistics & analysis

E-commerce/retail projects

CRO & user behavior

Marketing attribution

Polish language

Tools

GA4

BigQuery

Power BI

Looker Studio

Tableau

Job description

[C3T] Senior Advertising & e-Commerce Product Analyst

• Full-time

Software Mind develops solutions that make an impact for companies around the globe. Tech giants & unicorns, transformative projects, emerging technologies and limitless opportunities – these are a few words that describe an average day for us. Building cross-functional engineering teams that take ownership and crave more means we’re always on the lookout for talented people who bring passion and creativity to every project. Our culture embraces openness, acts with respect, shows grit & guts and combines employment with enjoyment.

Project – the aim you’ll have

On behalf of our client from the media sector, we are looking for a proactive and analytical person who wants to develop e-commerce products and solutions that combine advertising, content and online sales. Join an organization that builds its products based on data and modern technologies. Your main goal will be to deliver business insights, purchase path analyses and recommendations that support the development of innovative products guiding users from inspiration to purchase. You will work with the Product, Sales, AdTech and IT teams, as well as e-commerce partners, to optimize users' shopping experience and maximize revenue from e-commerce solutions. Prior experience in the retail industry is not required; we value curiosity and a willingness to learn.

Role – how you’ll contribute

• Analyze the performance of e-commerce products and the full user journey, from ad exposure or content interaction to purchase
• Define and monitor key metrics (CTR, Add-to-Cart Rate, Product Click Rate, Conversion Rate, ROAS, AOV) and identify conversion barriers
• Analyze the performance of advertising products (video, display, programmatic, retail media) and their impact on e-commerce sales
• Build dashboards and reports for product, sales and management teams, automate reporting and monitor data quality
• Design and analyze A/B tests covering purchase paths, product presentation, e-commerce formats and UX/UI changes
• Combine advertising, analytics, transactional and behavioral data to build attribution models, user segmentation and measurement frameworks for commerce media and retail media
• Identify trends, anomalies and revenue growth opportunities, and turn them into business recommendations

Expectations – the experience you need

• Strong proficiency in SQL and the ability to independently write complex analytical queries
• Experience in analyzing e-commerce, product or digital marketing data
• Ability to formulate business recommendations based on data
• Knowledge of the fundamentals of statistics, data analysis and methods for measuring digital product performance
• Experience with e-commerce/retail projects
• Experience in user behavior analysis and conversion rate optimization
• Understanding of marketing attribution and customer journey analytics
• Very good command of Polish, both spoken and written (required)

Additional skills – the edge you have

• Knowledge of Google Analytics 4, BigQuery and BI tools (Power BI, Looker Studio, Tableau)
• Experience in analyzing A/B tests and product experiments
• Familiarity with advertising platforms (Google Ad Manager, AdOcean, DSP/SSP)
• Knowledge of Python or R for analysis automation and data modeling

What we offer:

• Flexible and remote cooperation options
• International projects with leading global clients
• Travels related to international projects
• Non-corporate atmosphere
• Access* to language classes
• Access* to knowledge-sharing initiatives
• Access* to private healthcare and life insurance
• Access* to multisport card

*The availability and terms of individual benefits may vary depending on the chosen form of cooperation.