Senior Data Analyst - Traffic & Conversion Optimization

Allegro.eu S.A.; Poland; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid hours

Learning opportunities

Office in Warsaw

Cafeteria benefits

English classes

Training budget

Volunteer day off

Social events

Job summary

Allegro.eu S.A. is seeking a Senior Data Analyst for Traffic & Conversion to drive data-based decisions across e-commerce operations.

The role focuses on optimizing traffic and conversion across markets, partnering with performance marketing and commerce teams, and developing automated analytics in a shifting AI-first model. You will own projects like Automated Anomaly Detection and Advanced Decomposition of Conversion Factors, while helping develop our Google Looker BI environment and reporting

Qualifications

• Have strong data analytics experience in e-commerce or digital marketing.
• Proficient in SQL and Google BigQuery.
• Hands-on experience with Apache Airflow.
• Familiar with BI tools like Looker or Tableau (Looker migration is a plus).
• Hold a degree in a quantitative field (Math, Economics, Statistics, etc.).
• Speak fluent English (B2+) and present insights to senior leadership.
• Combine deep analytical skills with proactive stakeholder management.
• Understand marketing attribution concepts.
• Open to using AI tools to boost efficiency.

Responsibilities

• Analyze visits, conversion rate, and transactions across external traffic sources for 4 markets.
• Act as analytical partner for performance marketing and growth teams, translating data into actionable recommendations.
• Develop attribution frameworks, analyze CLV, and evaluate campaign performance.
• Co-create budget targets within the traffic funnel.
• Build and optimize interactive reporting environments (Looker, Data Studio) for stakeholders.
• Monitor traffic health, analyze bot patterns, and detect data anomalies.
• Create and optimize automated reporting cycles and data workflows.

Skills

Data analytics

Marketing attribution

Stakeholder management

Education

Quantitative field degree

Tools

SQL

Google BigQuery

Apache Airflow

Looker

Tableau

Job description

Allegro.eu S.A. is seeking a Senior Data Analyst for Traffic & Conversion to drive data-based decisions across e-commerce operations.

The role focuses on optimizing traffic and conversion across markets, partnering with performance marketing and commerce teams, and developing automated analytics in a shifting AI-first model. You will own projects like Automated Anomaly Detection and Advanced Decomposition of Conversion Factors, while helping develop our Google Looker BI environment and reporting