Senior Customer Activation Manager

Haleon plc.; Warszawa; Hybrid; PLN 129,000 - 177,000; Full time

Benefits offered by this job

Hybrid work

Annual bonus & recognition awards

Private medical care

Life insurance and pension plan

Multisport card

Flexible work solutions including WFH

Learning and development opportunities

Job summary

Haleon plc. in Warsaw, Poland, is seeking a Senior Customer Activation Manager to orchestrate activation strategies across channels and customers.

You will collaborate with Marketing, Sales, and NRM to translate brand strategies into executable in-store and digital activations, driving strong brand performance and business results. The role requires a data-driven, analytical mindset, with hands-on experience in Excel, IQVIA/Nielsen data, and Power BI.

Qualifications

• Min. 5 years of success in customer activation, shopper, category activation, or NRM in consumer healthcare/pharma.
• Analytical mindset with ability to translate data into actionable plans.
• Proficiency in MS Excel.
• Experience with IQVIA or Nielsen data.
• Ability to work with Power BI reports.
• Strong project management and stakeholder management skills.
• Fluent Polish and English (written and spoken).

Responsibilities

• Develop and manage annual and quarterly activation calendars across channels and customers.
• Translate brand strategies into customer-specific activation plans aligned with priorities and sales targets.
• Collaborate with Customer Marketing, Sales and Category teams to design activation workplans.
• Monitor and optimize activation performance based on KPIs like ROI and uplift.
• Lead cross-functional activation projects using agile methods, managing timelines and budgets.
• Serve as liaison between commercial teams, including office and field-based.

Skills

5+ years activation experience

Analytical mindset

MS Excel

Power BI

IQVIA/Nielsen data

Project management

Stakeholder management

Polish & English fluency

Tools

MS Excel

Power BI

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Senior Customer Activation Manager

About the role

Senior Customer Activation Manager is responsible for orchestrating the planning and execution of customer, trade and shopper activation initiatives across different channels. This role ensures that impactful, commercially sound retail executions are managed across commercial teams in a timely and flawless manner, respecting established ways of working and business prioritization.

We are looking for an analytical, business-oriented person who can work confidently with data, draw strategic and practical conclusions from it, and translate those insights into clear activation recommendations. The person should also be able to prepare the tools and action plan needed to successfully implement the recommended solutions in the business.

This is a high-impact role with responsibility leading high sales-generating brands for Haleon business, which calls for a strategic, commercially minded individual who can unlock value in mature brands, identify innovative growth opportunities, and turn insights into action. Success in this role will depend on close collaboration across Marketing, Sales, and NRM, bringing different functions together to drive strong brand performance and shared business results.

The role is located in Poland and reports into Commercial Excellence Lead for Poland.

Role Responsibilities

• Develop and manage annual and quarterly activation calendars for Haleon brands across channels and customers.
• Translate brand and category strategies into customer-specific activation plans and align them with with commercial priorities and sales targets.
• Collaborate with Customer Marketing, Sales, and Category teams to design the workplans for execution of key in-store and digital activations.
• Monitor and optimize activation performance based on critical KPIs i.e. ROI, uplift and other business metrics.
• Lead cross-functional activation projects using agile principles (e.g., sprint planning, retrospectives), managing timelines, budgets, and stakeholder alignment.
• Act as a key liaison between commercial teams, including office and field based.

Basic Qualifications:

• Min. 5 years of success proven experience in customer activation, shopper, category activation, or NRM function in consumer healthcare or pharmaceutical industry.
• Analytical mindset with ability to interpret data, draw conclusions and translate them into strategic, actionable plans.
• Proficiency in MS Excel.
• Experience working with IQVIA or Nielsen data.
• Ability to work with Power BI reports.
• Project management skills.
• Solid communication, negotiation, presentation and stakeholder management skills.
• Fluent written and spoken Polish and English.

Preferred Qualifications:

• Experience in commercial roles.
• Customer margin and P&L understanding.

Opportunities for growth

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:

• Career at one of the leading global consumer companies.
• Hybrid work.
• Reward package (annual bonus & awards for outstanding performance, recognition awards for additional achievements and engagement).
• Extensive support of work life balance (flexible working solutions including working from home possibilities, health & wellbeing activities) .
• Private medical care - the cost of the basic package is financed by Haleon. In addition, candidates can extend the selected package to family members and/or partner and purchase also the Senior package.
• P4P Partnership for Prevention.
• Family benefits (extra parental leave, caregiver’s policy).
• Life insurance and pension plan.
• Multisport card or points on the Multicafeteria Benefits account.
• Personalized learning approach.
• Supportive community and integration events.
• Modern office with creative rooms.
• Free car and bike parking.

Location - this role is based in: Warsaw, Poland

This position is a grade: 8

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

PLN 128 842,00 - PLN 177 158,30

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.

Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.

Job Posting End Date 2026-10-09

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.