Lead Brand Designer

Neo Group; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Remote work opportunity

Flexible working schedule

Interesting product

Learning opportunities

Career growth prospects

Job summary

Neo Group seeks a Lead Brand Designer to shape and evolve our brands’ visual identities across marketing, SMM, CRM, and product. You will set creative direction, develop brand guidelines, and mentor designers to build a strong, cohesive brand presence.

You will collaborate with stakeholders, maintain high visual standards, and drive brand consistency across campaigns and product launches, contributing to an innovation-driven, growth-oriented environment.

Qualifications

• 3+ years of experience in brand design or a similar role
• Strong portfolio demonstrating experience in developing visual identities and cohesive brand systems
• Strong understanding of typography, composition, color theory, and visual hierarchy
• Proven experience creating, maintaining, and implementing brand guidelines across different projects and teams
• Strategic thinking: translating business goals into visual solutions
• Excellent communication and collaboration with multiple stakeholders and cross-functional teams
• Advanced proficiency in Figma, Adobe Photoshop, and Adobe Illustrator

Responsibilities

• Brand Identity: Develop and evolve visual identities across brands and products
• Brand Consistency: Ensure a consistent visual language across all brand touchpoints
• Brand Guidelines: Define, maintain, and promote brand guidelines across teams
• Creative Direction: Lead the visual direction for campaigns and product launches
• Design Collaboration: Work with stakeholders and cross-functional teams to create cohesive brand communications
• Design Review: Review outputs and provide feedback to maintain high visual quality
• Brand Communication: Create visual materials for brand communications and internal initiatives
• Team Development: Mentor designers to strengthen brand understanding

Skills

Strategic thinking

Communication

Collaboration

Team leadership

Tools

Figma

Adobe Photoshop

Adobe Illustrator

Job description

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for a Lead Brand Designer to join our Design Department.

Role Overview

As a Lead Brand Designer, you'll shape and evolve the visual identity across our brands and products, keeping it consistent across marketing, SMM, CRM, and product. You'll set the creative direction for key projects, develop brand guidelines and assets, and work closely with designers and stakeholders to maintain a high visual standard. You'll also mentor designers and help the team grow a strong, consistent brand-focused approach.

Responsibilities

• Brand Identity: Develop and evolve visual identities across brands and products, including typography, color palettes, guidelines, and design templates
• Brand Consistency: Ensure a consistent visual language across all brand touchpoints, including SMM, CRM, product, and marketing
• Brand Guidelines: Define, maintain, and promote brand guidelines, ensuring their correct implementation across teams and projects
• Creative Direction: Lead the visual direction for campaigns, product launches, key visuals, and other high-impact brand projects
• Design Collaboration: Work closely with stakeholders and cross-functional design teams to create cohesive and effective brand communications
• Design Review: Review design outputs and provide clear, constructive feedback to maintain a high standard of visual quality
• Brand Communication: Create visual materials for brand communications, internal initiatives, and other business needs
• Team Development: Support and mentor designers on brand-related tasks, helping them develop their skills and strengthen their understanding of the brand

Requirements

• Experience: 3+ years of experience in brand design or a similar role
• Portfolio: Strong portfolio demonstrating experience in developing visual identities and cohesive brand systems
• Design Principles: Strong understanding of typography, composition, color theory, and visual hierarchy
• Brand Guidelines: Proven experience creating, maintaining, and implementing brand guidelines across different projects and teams
• Strategic Thinking: Ability to understand business goals and translate them into clear, effective visual solutions
• Communication: Strong communication and collaboration skills, with the ability to work effectively with multiple stakeholders and cross-functional teams
• Design Tools: Advanced proficiency in Figma, Adobe Photoshop, and Adobe Illustrator

Nice to have

• Performance Marketing: Experience working with performance marketing and creating visuals for campaigns focused on measurable results
• Cross-Functional Experience: Experience collaborating with motion and 3D teams on integrated creative projects
• Team Leadership: Previous experience leading, mentoring, or supporting other designers
• Marketing Knowledge: Understanding of marketing funnels, user behavior, and how visual communication influences engagement and conversion

Benefits

• Remote work opportunity
• Flexible working schedule
• Interesting product
• Learning opportunities
• Career growth prospects