Consumer Insights Manager (F/M)

Jdeprofessional; Poland; On-site; PLN 120,000 - 150,000; Full time

Job summary

Jdeprofessional is seeking a Consumer Insights Manager in Poland to support business strategy through data-driven market and consumer analysis. This role requires a university degree and 3-4 years of experience in Consumer Insights or Market Research within the FMCG sector. Responsibilities include synthesizing data from various sources, translating findings into actionable recommendations, and coordinating external research. The position offers professional development opportunities in a collaborative multinational team.

Qualifications

• 3-4 years’ experience in Consumer Insights, Market Research or a related analytical role within the FMCG sector.
• Ability to synthesize data from multiple sources, including consumer research.
• Strong analytical skills with high attention to accuracy.

Responsibilities

• Analyze and synthesize insights from multiple data sources.
• Translate complex datasets into clear, actionable business recommendations.
• Coordinate and manage external research agencies.

Skills

Data synthesis

Analytical skills

Project management

Presentation skills

Education

University degree in Market Research, Economics, Psychology, Sociology, Statistics, or a related field

Tools

Microsoft Excel

Microsoft PowerPoint

NielsenIQ data

Job description

As Consumer Insights Manager (F/M), you will play a key role in supporting our business strategy through data‑driven market and consumer analysis. Working as part of a multinational Central & Eastern European team, you will be responsible for delivering insights and analyses that inform business decisions and support strategic marketing initiatives. This role offers strong opportunities for continuous learning and professional development within the field of consumer insights

Responsibilities

• Analyze and synthesize insights from multiple data sources (panel data, internal metrics, consumer research, macroeconomic data)
• Translate complex datasets into clear, actionable business recommendations
• Contribute to strategic planning and market forecasting through consumer and market insights
• Coordinate and manage external research agencies, ensuring cost efficiency, high data quality and adherence to timelines
• Manage quantitative and qualitative research studies, including brand health tracking and ad‑hoc consumer insights projects
• Ensure timely, high‑quality delivery of insights that address defined business needs
• Act as the day‑to‑day insight partner for Marketing and cross‑functional teams, providing consumer‑led input into decision‑making processes
• Present insights and recommendations to stakeholders at various organizational levels

Qualifications

Required Qualifications

• University degree in Market Research, Economics, Psychology, Sociology, Statistics, or a related field
• Minimum of 3-4 years’ experience in Consumer Insights, Market Research or a related analytical role within the FMCG sector (agency or in‑house)
• Ability to synthesize data from multiple sources, including consumer research, panel data, internal sales metrics, and external data
• Familiarity with research agencies and panel providers, with hands‑on experience working with NielsenIQ data
• Proficiency in Microsoft Excel and PowerPoint
• Strong analytical skills with a high attention to accuracy and business impact