Marketing Specialist

Kraft Heinz; Warszawa; On-site; PLN 60,000 - 90,000; Full time

Job summary

Kraft Heinz in Warsaw is seeking a Marketing Specialist to drive product management and execute key projects within a category. You will manage budgets, analyze consumer data, and present actionable recommendations to improve performance across 4P strategies.

The role requires 1–2 years in FMCG, strong MS Excel/PowerPoint skills, and fluency in English and Polish; active coordination with sales and external partners is essential.

Qualifications

• University degree
• 1-2 years minimum experience in FMCG in sales/category/marketing
• Ability to analyze customer and category performance data using reports and analytics tools
• Good work organization with multitasking abilities
• Presentation skills: structuring and conveying right message
• Advanced MS Excel and PowerPoint
• Strong proficiency in English and Polish

Responsibilities

• Project management: initiation, coordination of execution, internal communication and engagement of stakeholders
• Managing supervisor-allocated budget: optimize spend efficiency, track and control spend
• Consumer data analysis and data tracking
• Present findings and recommendations based on analysis; prepare 4P recommendations based on conclusions from data
• Sharing recommendations with sales team
• Cascading plans to sales and external partners

Skills

Data analysis

Presentation skills

Multitasking

English fluency

Polish fluency

Education

University degree

Tools

MS Excel

PowerPoint

Job description

We are looking for Marketing Specialist / Senior Marketing Specialist who will be responsible for product management and project execution within one of our categories.

• Project management - projects' initiation, coordination of execution, internal communication and engagement of stakeholders


• Managing budget allocated by supervisor - optimizing spend efficiency, tracking & controlling spend


• Consumer data analysis & data tracking


• Presenting main findings and recommendations based on analysis as well as preparing 4P recommendations based on conclusions from data


• Sharing recommendations with sales team


• Cascading plans to sales & external partners

Recipe for Success:

• University degree


• Experience (1 - 2 years minimum) in an FMCG company in sales, category or marketing


• Ability to analyze customer and category performance data - experience in work with reports, analysis & analytical tools


• Good work organization with multitasking abilities


• Presentation skills - structuring & conveying right message


• Advanced MS Excel, Power Point


• Strong proficiency in English and Polish