ASO & ASA Manager (middle+)

Light Apps; Warszawa; On-site; PLN 60,000 - 80,000; Full time

Benefits offered by this job

Fast-growing environment

Minimal bureaucracy

Job summary

A mobile applications company based in Warsaw is seeking an experienced ASO & ASA Specialist to optimize and lead growth for its portfolio of utility apps. The ideal candidate will have over 3 years of experience in managing app store optimization and Apple Search Ads, demonstrating strong data skills and a track record of successful app listings and paid campaigns. This role offers the opportunity to work in a fast-growing environment with minimal bureaucracy.

Qualifications

• 3+ years of experience in ASO and ASA.
• Proven track record optimizing app listings and paid campaigns.
• Strong data skills and familiarity with analytics/attribution tools.

Responsibilities

• Optimize app store presence for multiple iOS and Android apps.
• Plan and run A/B tests to boost conversion rates.
• Analyze performance metrics and report insights.

Skills

ASO experience

ASA management

Data analytics

Tools

CPP (iOS)

CSL (Google Play)

Job description

Light Apps Group is looking for an experienced ASO & ASA Specialist to lead growth across a portfolio of mobile apps utility products. You’ll own the full cycle of store optimization and Apple Search Ads, driving installs and scaling visibility across diverse verticals!

What you'll do

• Optimize app store presence (metadata, visuals, keywords) for multiple iOS and Android apps
• Plan and run A/B tests to boost conversion rates
• Manage and scale ASA campaigns, including CPP usage
• Analyze performance (CPI, ROAS, LTV, retention) and report insights
• Conduct competitor and keyword research
• Work cross-functionally with marketing, product, and design teams
• Monitor trends, maintain compliance, and test new strategies

What we're looking for

• 3+ years of experience in ASO and ASA
• Proven track record optimizing app listings and paid campaigns
• Experience with CPP (iOS) and CSL (Google Play)
• Strong data skills and familiarity with analytics/attribution tools
• Ability to manage multiple apps in different markets

What we offer

• A fast-growing environment with minimal bureaucracy