Remote Senior Content & SEO Lead – GEO & AI-Driven Web

Ingersoll Rand; Warszawa; Hybrid; PLN 138,000 - 227,000; Full time

Benefits offered by this job

Competitive Salary

Annual Bonus

Private Medical Care

Cafeteria / Holiday subsidy

Flexible Working Hours (hybrid)

Stable working environment

Technical, Professional, and Skills培训

Job summary

Ingersoll Rand is seeking a Senior Content and SEO Specialist to own the SEO and website strategy across the ITS CSS EMEIA portfolio. You will shape content standards in Contentstack and guide AI-driven GEO initiatives for multiple brands and markets.

You will mentor junior team members, collaborate with marketing, product and web teams, and drive multilingual quality initiatives across Europe. This role offers hybrid work and international exposure within a global industrial technology leader.

Qualifications

• 6+ years of experience in SEO, website content management, digital marketing or web optimization roles.
• Proven track record of defining SEO strategy and delivering measurable business impact in a B2B or enterprise environment.
• Hands-on experience with an enterprise CMS (Contentstack strongly preferred).
• Advanced working knowledge of Semrush or a comparable SEO platform.
• Proficiency with Google Analytics (and Google Search Console preferred).
• Experience in SEO & content strategy within e-commerce platforms.
• Experience mentoring or guiding more junior team members and influencing senior stakeholders.
• Strong written and spoken English; additional European language is an advantage.

Responsibilities

• Define and own the SEO, website content and GEO strategy and roadmap across European / EMEIA brand websites, aligned with commercial and demand generation priorities.
• Lead day-to-day website content governance, page creation and publishing quality in Contentstack, setting standards and best practices for the wider team.
• Drive on-page and technical SEO improvements including metadata, headings, internal linking, structured data and keyword targeting at scale.
• Use Semrush to identify keyword opportunities, monitor visibility, benchmark competitors and prioritize content and optimization work across brands and markets.
• Champion AI SEO / Generative Engine Optimization (GEO) principles, ensuring content is structured, authoritative and easily used by AI-driven search experiences.
• Monitor performance with Semrush, Google Analytics (and nice to have Google Search Console), translating data into clear recommendations and executive-ready insights for marketing stakeholders.
• Lead website migration, localization, content clean-up and multilingual quality initiatives across EMEIA markets.
• Act as a trusted advisor and subject-matter expert to marketing managers, product, content and web development teams, ensuring a consistent, on-brand and conversion-focused digital experience.
• Mentor and coach junior specialists and agency partners, sharing SEO, GEO and CMS best practices to raise overall team capability.
• Maintain publishing standards, content governance, taxonomy, redirects and link quality across all owned properties.

Skills

SEO leadership

Content strategy

Stakeholder collaboration

Mentorship

Tools

Contentstack CMS

Semrush

Google Analytics

Job description

Ingersoll Rand is seeking a Senior Content and SEO Specialist to own the SEO and website strategy across the ITS CSS EMEIA portfolio. You will shape content standards in Contentstack and guide AI-driven GEO initiatives for multiple brands and markets.

You will mentor junior team members, collaborate with marketing, product and web teams, and drive multilingual quality initiatives across Europe. This role offers hybrid work and international exposure within a global industrial technology leader.