Global Content & Social Media Strategist (SEO/GEO)

ZEN; Poznań; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Multisport card

Autonomy in your work

Access to analytics tools (HubSpot/Ahф

International projects

Office Poznań (eNstudio) facilities

Job summary

ZEN is seeking a Content (SEO, GEO) & Social Media Specialist to own content and social media in an AI-driven environment. You will create, optimize, and scale content across website, blogs, case studies, and PR, with a focus on data-driven results and platform-specific formats.

The role requires strong English skills, hands-on prompting, and experience with SaaS/marketing content. You’ll collaborate with sales and customer success, publishing in WordPress and supporting international markets.

Qualifications

• Fluent English (C1+) written and spoken.
• Strong knowledge of Claude AI and other LLMs for content creation.
• Advanced prompting skills with hands-on experience.
• Experience in B2B content marketing (SaaS, tech, or marketing).
• Ability to write clear, structured, and data-driven content.
• Experience managing social media in international markets.
• Understanding of SEO and GEO.
• Familiarity with platform dynamics: LinkedIn, Meta, X, and YouTube.
• Ability to work independently and implement tools.
• Strong research skills and data awareness.
• WordPress proficiency (content publishing and formatting).
• Ability to create simple graphics and videos (AI, Canva, InShot, or similar).
• Proactivity and ownership of results.

Responsibilities

• Build and develop content strategy (website, social media, PR).
• Create and optimize content for SEO, GEO, and conversion (blog, website, case studies, sponsored and affiliate articles).
• Contribute to reports, e-books, and rankings.
• Adapt content to platform formats and algorithms.
• Develop prompts and scalable content workflows.
• Repurpose and localize content for different markets.
• Conduct research (topics, data, competitors).
• Support sales, marketing, affiliate, and customer success teams with content.
• Publish and format content in WordPress.

Skills

Content creation

SEO

GEO optimization

Social media management

WordPress

AI tools

Prompting

Analytics tools

Data-driven content

Research

Project management

Multilingual support

Tools

HubSpot

Ahrefs

ClickUp

WordPress

GA4

Job description

ZEN is seeking a Content (SEO, GEO) & Social Media Specialist to own content and social media in an AI-driven environment. You will create, optimize, and scale content across website, blogs, case studies, and PR, with a focus on data-driven results and platform-specific formats.

The role requires strong English skills, hands-on prompting, and experience with SaaS/marketing content. You’ll collaborate with sales and customer success, publishing in WordPress and supporting international markets.