Remote Senior Advertising & E-Commerce Product Analyst

SmartRecruiters, Inc.; Warszawa; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Language classes

Knowledge-sharing initiatives

Private healthcare and life insurance

Multisport card

Remote cooperation

Job summary

Software Mind is seeking a Senior Advertising & e-Commerce Product Analyst to develop data-driven insights for advertising, content, and online sales solutions. You will collaborate with Product, Sales, AdTech and IT teams to optimize the customer journey and maximize revenue from ecommerce initiatives.

You will build dashboards, design A/B tests, and translate complex data into actionable strategies while leveraging GA4, BigQuery and BI tools to enhance product performance across international

Qualifications

• Strong proficiency in SQL and ability to write complex analytical queries.
• Experience analyzing e-commerce, product or digital marketing data.
• Ability to formulate business recommendations based on data.
• Knowledge of statistics, data analysis and digital product performance metrics.
• Experience with e-commerce/retail projects.
• Experience in user behavior analysis and conversion rate optimization.
• Understanding of marketing attribution and customer journey analytics.
• Very good command of Polish, both spoken and written (required)

Responsibilities

• Analyze e-commerce product performance and full user journey from ad exposure to purchase.
• Define and monitor key metrics (CTR, Add-to-Cart Rate, Product Click Rate, Conversion Rate, ROAS, AOV) and identify conversion barriers.
• Analyze the performance of advertising products (video, display, programmatic, retail media) and their impact on e-commerce sales.
• Build dashboards and reports for product, sales and management teams, automate reporting and monitor data quality.
• Design and analyze A/B tests covering purchase paths, product presentation, e-commerce formats and UX/UI changes.
• Combine advertising, analytics, transactional and behavioral data to build attribution models, user segmentation and measurement frameworks for commerce media and retail media.
• Identify trends, anomalies and revenue growth opportunities, and turn them into business recommendations

Skills

SQL proficiency

E-commerce analytics

Data-driven recommendations

Statistics & analysis

E-commerce/retail projects

CRO & user behavior

Marketing attribution

Polish language

Tools

GA4

BigQuery

Power BI

Looker Studio

Tableau

Job description

Software Mind is seeking a Senior Advertising & e-Commerce Product Analyst to develop data-driven insights for advertising, content, and online sales solutions. You will collaborate with Product, Sales, AdTech and IT teams to optimize the customer journey and maximize revenue from ecommerce initiatives.

You will build dashboards, design A/B tests, and translate complex data into actionable strategies while leveraging GA4, BigQuery and BI tools to enhance product performance across international