Senior Advertising & E‑Commerce Analytics Lead (Remote)

SmartRecruiters, Inc.; Warszawa; Hybrid; PLN 180,000 - 270,000; Full time

Benefits offered by this job

Flexible remote work

International projects

Travel opportunities

Non-corporate atmosphere

Language classes

Knowledge sharing

Private healthcare

Life insurance

Multisport card

Job summary

SmartRecruiters, Inc. in Warsaw seeks a Senior Advertising & e-Commerce Product Analyst to drive data-driven insights across ad, content and commerce.

You will collaborate with Product, Sales, AdTech and IT teams to optimize the user journey from exposure to purchase and maximize revenue from e-commerce solutions. Responsibilities include dashboards, KPI definition (CTR, ROAS, AOV), A/B testing, and attribution modeling using diverse data sources.

Qualifications

• Strong proficiency in SQL and the ability to independently write complex analytical queries.
• Experience in analyzing e-commerce, product or digital marketing data.
• Ability to formulate business recommendations based on data.
• Knowledge of the fundamentals of statistics, data analysis and methods for measuring digital product performance.
• Experience with e-commerce/retail projects.
• Experience in user behavior analysis and conversion rate optimization.
• Understanding of marketing attribution and customer journey analytics.
• Very good command of Polish, both spoken and written (required).

Responsibilities

• Analyze the performance of e-commerce products and the full user journey, from ad exposure or content interaction to purchase
• Define and monitor key metrics (CTR, Add-to-Cart Rate, Product Click Rate, Conversion Rate, ROAS, AOV) and identify conversion barriers
• Analyze the performance of advertising products (video, display, programmatic, retail media) and their impact on e-commerce sales
• Build dashboards and reports for product, sales and management teams, automate reporting and monitor data quality
• Design and analyze A/B tests covering purchase paths, product presentation, e-commerce formats and UX/UI changes
• Combine advertising, analytics, transactional and behavioral data to build attribution models, user segmentation and measurement frameworks for commerce media and retail media
• Identify trends, anomalies and revenue growth opportunities, and turn them into business recommendations

Skills

SQL

E-commerce analytics

Marketing data

Data-driven decisions

Retail experience

User behavior

Attribution knowledge

Polish language

Tools

Google Analytics 4

BigQuery

Power BI

Looker Studio

Tableau

Job description

SmartRecruiters, Inc. in Warsaw seeks a Senior Advertising & e-Commerce Product Analyst to drive data-driven insights across ad, content and commerce.

You will collaborate with Product, Sales, AdTech and IT teams to optimize the user journey from exposure to purchase and maximize revenue from e-commerce solutions. Responsibilities include dashboards, KPI definition (CTR, ROAS, AOV), A/B testing, and attribution modeling using diverse data sources.