Remote Performance UGC Program Lead

HLTH; Warszawa; Remote; PLN 235,000 - 352,000; Full time

Job summary

HLTH is seeking a remote, contract/full-time role to own our Creator-made video program across TikTok, Meta and YouTube Shorts. You will source creators, turn winning angles into briefs, guide shoots, and optimize roster decisions based on performance and reliability.

You will collaborate with a creative strategist, paid media, and creators, measuring success by creator performance and timely delivery rather than file count. We value ownership and rapid iteration.

Qualifications

• 2+ years sourcing UGC creators or running influencer or creator campaigns.
• Clear written and verbal communication.
• Able to judge short-form creative: hooks, authenticity, and what will hold in paid.
• Able to run a large roster without dropping follow-ups.
• Comfortable in a creator database, and willing to live in Air for asset filing.
• Able to negotiate rates, usage, and deadlines.

Responsibilities

• Source creators on Instagram, TikTok, and X who fit the brand, the demographic, and paid-social creative.
• Judge on-camera presence, hooks, lighting, reliability, and whether the work can run as an ad.
• Keep the roster warm between briefs, answer questions, share what is working, and make creators want the next job.
• Finish briefs from the creative strategist, close the gaps — shots, do's and don't's, usage, deadline, delivery format — and get creator sign-off before they shoot.
• Own delivery, track timelines, unblock creators, and review incoming files against the brief and quality guardrails before they move on.
• Organise delivered assets according to our naming convention so the rest of the team can find them without asking you.
• Coach creators after batches, tell the creator what to change — hook, pacing, framing, energy — so the next delivery is better.
• Audit the roster and decide who we keep booking and who we stop, based on quality, reliability, revision rate, and performance.
• Bi-weekly reporting of creators added, briefs out, late work, who should be dropped.

Skills

Sourcing UGC creators

Clear communication

Judging short-form creative

Roster management

Creator database

Negotiation

Tools

ClickUp

Job description

HLTH is seeking a remote, contract/full-time role to own our Creator-made video program across TikTok, Meta and YouTube Shorts. You will source creators, turn winning angles into briefs, guide shoots, and optimize roster decisions based on performance and reliability.

You will collaborate with a creative strategist, paid media, and creators, measuring success by creator performance and timely delivery rather than file count. We value ownership and rapid iteration.