Remote Marketing Ops Lead: Campaigns & Launches

optro; Polska; Remote; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Growth opportunities

Work-from-home allowance

Statutory benefits

Competitive compensation & bonus

Annual leave & holidays

Employee resource groups

Team & company events

Job summary

Optro is seeking a Marketing Operations Specialist to own end-to-end campaign execution in Marketo and related tools. You’ll triage requests, brief teams, build campaigns, emails, and landing pages, and ensure assets are on-brand and on-schedule for GTM launches.

You’ll collaborate with stakeholders, run QA, manage data hygiene, and document processes while exploring AI-enabled improvements that boost efficiency and accuracy across global campaigns.

Qualifications

• 2–4 years in a marketing operations or coordination role.
• Working experience with a marketing automation platform (Marketo preferred) and Salesforce.
• Genuine attention to detail: you catch what others miss and take pride in clean, error‑free output.
• Strong coordination and communication skills; comfortable juggling multiple deadlines.
• Knowledge of email best practices.

Responsibilities

• Building campaigns, emails, and landing pages in our marketing automation platform (Marketo): quick-turn sends, sensitive and internal comms, form and landing-page changes, and list pulls.
• Executing marketing emails and campaign builds across our marketing automation platform and other campaign tools.
• Building emails and governing our email build platform to maintain on‑brand and on‑spec.
• Serving as the first point of contact for campaign, email, and ops requests: triaging, spec'ing, and routing them.
• Owning the marketing operations calendar – launch timing and asset readiness across teams.
• Supporting tactical execution on projects – pulling data, building assets, running QA, and handling the hands‑on work needed to move GTM initiatives forward.
• Communicating clearly and proactively with stakeholders on status, timelines, and trade‑offs.
• Running the QA gate across our marketing tools and making the ship/no‑ship call on routine work against an agreed standard.
• Running recurring data hygiene: dedupe passes, list cleanup, and data‑quality monitoring against agreed standards.
• Documenting campaign ops work and maintaining runbooks, SOPs, and process docs – plus writing clear briefs and tracking delivery for work routed to our agency.
• Using AI tools where helpful to optimize marketing workflows

Skills

Marketing operations

Marketo

Salesforce

Attention to detail

Coordination

Communication

Email best practices

Tools

Marketo

Salesforce

Job description

Optro is seeking a Marketing Operations Specialist to own end-to-end campaign execution in Marketo and related tools. You’ll triage requests, brief teams, build campaigns, emails, and landing pages, and ensure assets are on-brand and on-schedule for GTM launches.

You’ll collaborate with stakeholders, run QA, manage data hygiene, and document processes while exploring AI-enabled improvements that boost efficiency and accuracy across global campaigns.