Marketing Operations & CRM Tech Lead

Embedded Shishya; Poland; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Healthcare insurance

Global remote work

Job summary

Docplanner Group seeks a Marketing Operations & Technology Specialist to own the administration and ongoing improvement of core marketing tech with HubSpot at the center. The role blends IT rigor with marketing strategy, acting as a super user for marketing tools to meet objectives.

You will drive AI-powered workflows, ensure data integrity across systems, and support scalable marketing operations across markets.

Qualifications

• Degree in marketing, computer science, business, or a related field.
• Proficient knowledge of digital marketing automation (HubSpot required).
• Salesforce experience, especially HubSpot–Salesforce sync, is a plus.
• Hands-on experience or strong interest in applying AI to marketing operations.
• Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions.
• Proven ability to drive process and performance improvements.
• Ability to manage multiple priorities with attention to detail.

Responsibilities

• Configure, maintain, and optimize marketing systems with scalability in mind.
• Lead AI-powered workflows and agents to automate processes and improve efficiency.
• Improve HubSpot–Salesforce data sync and data integrity.
• Develop predictive lead scoring for smarter prioritization and higher conversion.
• Monitor workflows and resolve errors, especially MQL qualification and lead routing.
• Document processes and train users on best practices.
• Manage CRM records, properties, lists, and GDPR compliance.
• Drive cross-platform integrations and collaborate with data teams.
• Stay updated on data/tech changes and evaluate future tech solutions.

Skills

Marketing automation

HubSpot

Salesforce sync

AI in marketing

Lead scoring

Data enrichment

Workflow customization

Marketing operations

Data governance

English communication

Education

Degree in marketing, computer science, business, or related field

Tools

CRM systems

Job description

Docplanner Group seeks a Marketing Operations & Technology Specialist to own the administration and ongoing improvement of core marketing tech with HubSpot at the center. The role blends IT rigor with marketing strategy, acting as a super user for marketing tools to meet objectives.

You will drive AI-powered workflows, ensure data integrity across systems, and support scalable marketing operations across markets.