Remote Marketing Data Architect

Toptal; Województwo mazowieckie; Remote; PLN 350,000 - 505,000; Full time

Job summary

Toptal is seeking a Marketing Analyst to own the marketing data infrastructure and analytics for MT&A programs. You will track paid ad performance, translate it into LTV and ROAS, and build reports to guide budget and channel strategy.

You will define key metrics, model marketing processes, and deliver insights that drive decisions across business leaders. This role demands strong SQL, BI, and AI-fueled automation skills.

Qualifications

• Bachelor’s degree required.
• 3+ years in data analytics with focus on marketing.
• Experience translating paid ads metrics to LTV, CAC, ROAS.
• Experience building marketing data infrastructure (tracking, attribution, pipelines, reporting).
• Strong math/science/engineering/statistics background; MBA a plus.
• Experience with BI tools (Tableau, Power BI).
• SQL proficiency; Python/R/MATLAB a plus.
• Experience with Generative AI for analysis and automation.
• Startup or M&A exposure is a plus.
• Excellent communication; capable of stakeholder management.

Responsibilities

• Analyze data, build models, test hypotheses, forecast performance.
• Develop and maintain marketing data infrastructure and dashboards.
• Assess acquisitions’ marketing data for consistency and rigor.
• Measure channel performance and guide budget allocation.
• Define universal metrics and ensure alignment with strategy.
• Translate analytics into actionable business recommendations.

Skills

3+ years of experience

Math/Statistics background

Marketing analytics

Storytelling with data

Strong communication

Education

Bachelor’s degree

Tools

Tableau

Power BI

SQL

Python

R

MATLAB

Generative AI tools

Job description

Toptal is seeking a Marketing Analyst to own the marketing data infrastructure and analytics for MT&A programs. You will track paid ad performance, translate it into LTV and ROAS, and build reports to guide budget and channel strategy.

You will define key metrics, model marketing processes, and deliver insights that drive decisions across business leaders. This role demands strong SQL, BI, and AI-fueled automation skills.