Marketing Data Analyst: LTV/CAC Insights (Remote)

nove8; Polska; Hybrid; PLN 110,000 - 170,000; Full time

Benefits offered by this job

Remote work option

Hybrid work option

Wellness compensations

Psychologists compensation

Language courses compensation

Co-working compensation

Health insurance

100% Sick Leave Compensation

Team buildings and offsites

Job summary

nove8 is seeking a Data Analyst (Marketing) to support analytics across user acquisition and marketing performance. You will work with marketing data, ensure consistency of key metrics (LTV, CAC, ROI), and provide insights to guide decision-making.

The role involves handling large datasets, analyzing marketing funnels, and helping the team understand performance across channels. You will collaborate with marketing, data science, and engineering to improve LTV prediction and reporting, with a

Qualifications

• Strong SQL skills and experience with marketing metrics.
• Experience with large-scale datasets and attribution data.
• Familiarity with BI tools and marketing channels attribution.
• Experience in A/B test analysis.

Responsibilities

• Analyze marketing performance across channels (Meta, Google, etc.).
• Work with core datasets (spend, revenue, LTV, attribution).
• Support consistency of key metrics (LTV, CAC, ROI) across reports.
• Support development and validation of LTV calculations.
• Analyze funnel performance (click → install → payment → retention).
• Assist with A/B test analysis and interpretation of results.
• Identify data quality issues and collaborate with data engineering to resolve them.
• Prepare reports and dashboards to support marketing and product teams.
• Work with marketing and data science teams on LTV prediction development and validation.

Skills

SQL

Marketing metrics

LTV

CAC

ROI/ROMI

A/B testing

Attribution data

BigQuery

Tableau

Python

ML concepts

Amplitude

AppsFlyer

Stripe/PayPal data

Tools

Tableau

Job description

nove8 is seeking a Data Analyst (Marketing) to support analytics across user acquisition and marketing performance. You will work with marketing data, ensure consistency of key metrics (LTV, CAC, ROI), and provide insights to guide decision-making.

The role involves handling large datasets, analyzing marketing funnels, and helping the team understand performance across channels. You will collaborate with marketing, data science, and engineering to improve LTV prediction and reporting, with a