Remote Marketing Data Analyst for Growth and M&A

Toptal; Warszawa; Remote; PLN 233,000 - 350,000; Full time

Job summary

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and acquisitions. You will track paid advertising performance and translate it into metrics like LTV and ROAS to inform budget allocation and channel strategy, from data pipelines to reports that empower leaders.

You will define meaningful metrics, measure channel performance, and develop models, forecasts, and reports.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in data analysis or analytics focused on marketing.
• Experience analyzing paid advertising performance and translating to LTV, CAC, ROAS.
• Experience building/owning marketing data infrastructure (tracking, attribution, data pipelines, reporting).
• Strong math, science, finance, engineering, or statistics background; MBA a plus.

Responsibilities

• Analyze data, build models, test hypotheses, forecast performance, and create Tableau reports.
• Build and maintain marketing data infrastructure, integrate Google Analytics and Google Ads.
• Assess data from newly acquired companies, establish tracking and reporting with consistency.
• Measure paid advertising across channels to guide budget allocation and strategy.
• Define independent, holistic metrics aligned with company objectives and drive actionable recommendations.

Skills

Data analysis

Marketing analytics

SQL

Tableau

Power BI

Python

Generative AI

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Tableau

Qlik

Microsoft Excel

Job description

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and acquisitions. You will track paid advertising performance and translate it into metrics like LTV and ROAS to inform budget allocation and channel strategy, from data pipelines to reports that empower leaders.

You will define meaningful metrics, measure channel performance, and develop models, forecasts, and reports.