Remote Director, Retention & Lifecycle Marketing

Bloom; Role; On-site; PLN 562,008 - 693,143; Full time

Benefits offered by this job

Performance bonus

Paid vacation

Health benefits

Annual allowances for personal and office expenses

Job summary

Bloom is seeking a strategic Director of Retention to lead and evolve the full customer lifecycle across email, SMS, and loyalty marketing. This key leadership role involves building long-term relationships with customers, enhancing their lifetime value, and creating impactful brand touchpoints.

The ideal candidate will have extensive experience in retention marketing, with a robust understanding of customer behavior and analytics. The position offers a competitive salary and a variety of benefits, including bonuses, vacation, and health coverage.

Qualifications

• 10+ years of experience in retention marketing with a focus on email and SMS.
• Strong analytical skills with the ability to drive insights from customer data.
• Experience leading cross-functional teams to implement retention strategies.

Responsibilities

• Own retention marketing strategy across multiple channels.
• Lead campaign planning and execution to enhance customer engagement.
• Analyze customer behavior to optimize retention performance.

Skills

Customer retention strategies

Email marketing

Analytics

Segmentation

Leadership

Education

Proven experience leading retention, CRM, or lifecycle marketing

Tools

Klaviyo

Attentive

Postscript

Job description

Bloom is seeking a strategic Director of Retention to lead and evolve the full customer lifecycle across email, SMS, and loyalty marketing. This key leadership role involves building long-term relationships with customers, enhancing their lifetime value, and creating impactful brand touchpoints.

The ideal candidate will have extensive experience in retention marketing, with a robust understanding of customer behavior and analytics. The position offers a competitive salary and a variety of benefits, including bonuses, vacation, and health coverage.