Remote Data-Driven Creative Strategist — Paid Social

Emerge; Polska; Remote; PLN 350,000 - 505,000; Full time

Benefits offered by this job

Fully remote

Peer community

Ongoing guidance from Huzzle

Tailored compensation by client

Job summary

Huzzle is hiring a Creative Strategist to build and operate a systematic, data-driven creative engine that improves ad performance for home improvement clients. The role sits between performance data and creative production, diagnosing why ads succeed or fail and translating insights into detailed briefs for production teams.

You will not manage ads, edit videos, or run client calls; instead you’ll develop a repeatable creative system to improve CPL, creative performance, and account stability.

Qualifications

• Proven experience improving paid social performance through creative strategy.
• Ability to analyze Meta Ads performance at the creative level (CTR, hook rate, watch time, frequency, CPL trends).
• Experience building structured creative testing frameworks rather than ad-hoc ideas.
• Ability to clearly diagnose why ads succeed or fail using data insights.
• Experience writing detailed creative briefs for video production teams.
• Strong understanding of consumer psychology and emotional buying drivers.
• Ability to identify patterns across multiple accounts and industries.
• Clear, structured communication translating insights into actionable creative direction.

Responsibilities

• Analyse performance across multiple paid social campaigns for home improvement clients.
• Diagnose creative performance issues using data points such as hook rate, CTR, thumb stop rate, watch time, frequency, and CPL trends.
• Identify the psychological drivers behind winning creatives including transformation, safety, status, and esteem.
• Design structured creative testing frameworks including hook testing, angle testing, and CTA testing.
• Develop new creative angles and messaging based on market sophistication and audience awareness stages.
• Write detailed creative briefs for videographers and editors, ensuring production teams execute with clarity.
• Analyse test results and iterate creative direction based on performance evidence.
• Identify patterns and winning strategies across multiple client accounts and industries.
• Document insights and maintain a shared creative knowledge system.
• Collaborate closely with media buyers and production teams to improve overall account performance.

Job description

Huzzle is hiring a Creative Strategist to build and operate a systematic, data-driven creative engine that improves ad performance for home improvement clients. The role sits between performance data and creative production, diagnosing why ads succeed or fail and translating insights into detailed briefs for production teams.

You will not manage ads, edit videos, or run client calls; instead you’ll develop a repeatable creative system to improve CPL, creative performance, and account stability.