Product Marketing Manager (GTM)

your Jared; Wrocław; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Remote-friendly culture

Office in Wrocław

Job summary

Synergy Codes is seeking a senior marketer to drive product-market success across three products: Workflow Builder, Overflow, and ngDiagram. You’ll own positioning, growth experiments and end-to-end GTM initiatives, building brands and accelerators for consulting and development services.

You’ll craft messaging, design go-to-market strategies, build funnels from scratch, run paid, organic, outbound and community campaigns, and collaborate closely with engineering for demos and docs.

Qualifications

• 5+ years in B2B/SaaS product marketing or growth marketing for technology products
• Proven track record building and executing GTM strategies for new products/startups
• Experience with SEO, content strategy, or digital PR
• Strong analytical skills and KPI measurement
• Hands-on experience with AI tools in marketing workflows
• Excellent English (C1 or higher) — global operations

Responsibilities

• Define positioning, messaging, and value proposition
• Design and execute go-to-market strategies
• Build marketing funnels from scratch
• Run and optimize experiments across paid, organic, outbound, and community
• Create marketing assets and content (articles, case studies, landing pages, emails)
• Develop and execute SEO and content strategies
• Plan and coordinate PR activities and thought leadership
• Collaborate with engineering on demos, documentation and GitHub presence
• Support community-led growth initiatives and coordinate meetups with partners

Skills

Growth marketing

GTM strategies

SEO/content strategy

AI tools in marketing

Analytics/KPIs

English proficiency

Tools

Webflow

Job description

We're looking for a senior marketer who can help our products win the market. This role is for someone who has built positioning, designed growth strategies from scratch, run experiments, and taken full ownership of outcomes — from insight to execution. You'll join Synergy Codes' marketing team, working alongside talented professionals with broad expertise.

About this job opening

You will initially focus on three products from Synergy Codes’ portfolio:

• Workflow Builder — a front-end layer workflow editor UI for automation platforms
• Overflow — a library of interactive components built on top of React Flow
• ngDiagram — a developer library for advanced diagramming in Angular

Each product is at a different stage of maturity, but all demonstrate market potential, with early traction signals and significant room for growth.

This role at Synergy Codes

This position combines product marketing, growth, and community-led marketing. You will own the go-to-market strategy and growth initiatives end-to-end. You will not only develop standalone product brands, but also position them as proof of expertise and accelerators for Synergy Codes' consulting and development services.

Responsibilities:

• Define positioning, messaging, and value proposition
• Design and execute go-to-market strategies
• Build marketing funnels from scratch
• Run and optimize experiments across:
  • paid channels
  • organic channels
  • outbound
  • community
• Create marketing assets and content:
  • articles, case studies, landing pages
  • email campaigns
  • sales enablement materials
  • video concepts and scripts
• Develop and execute SEO and content strategies
• Plan and coordinate PR activities, including media opportunities, product mentions, and thought leadership
• Analyze performance data and optimize conversion
• Collaborate with engineering teams on demos, documentation and GitHub presence
• Support community-led growth initiatives (developer communities, forums and conference presence) and coordinate meetups with our partners
• The success in this role is defined by the KPIs growth in improved activation, community traction and qualified leads.

Who we’re looking for

We're looking for someone with a strong growth mindset who combines strategy with hands‑on execution (a T‑shaped profile). You'll work in an AI‑first environment — we use AI agents and automation daily across marketing operations. Using AI to shorten time‑to‑results isn't a bonus, it's how we work.

Must have:

• 5+ years of experience in B2B/SaaS product marketing or growth marketing for technology products
• Proven track record in building and executing GTM strategies for new products or startups
• Practical experience with SEO, content strategy, or digital PR
• Strong analytical skills — you measure your initiatives and know which KPIs matter
• Hands‑on experience with AI tools in marketing workflows — you already use AI for content, analysis, or automation and actively explore new capabilities (agents, prompting, workflow automation)
• Excellent English (C1 or higher) — we operate globally

Experienced with:

• Content marketing
• Performance or growth experimentation
• Landing page and funnel creation
• Marketing analytics and decision‑making

Ideal candidate:

• Experience promoting developer tools, SDKs, or open‑source libraries to technical audiences
• Background in community‑led growth — developer communities, forums, conference presence
• Familiarity with front‑end ecosystems (Angular, React, etc.)
• Experience with tools like Webflow and workflow automation platforms

What we offer

• A high‑autonomy role with full ownership of marketing from day one
• Collaboration with the founders and team on products aligned with global technology trends
• Budget for marketing initiatives
• Remote‑first and async‑friendly culture, plus a friendly office atmosphere at our Wrocławheadquarters if you enjoy working on‑site.
• Flexible employment model (B2B or employment contract)

If this sounds like the kind of challenge you’ve been looking for, we’d love to connect.

Curious about interview?

The conversation lasts about 2 hours. It is a bit long, but we don’t have more interviews, follow‑ups, or homework assignments. We try to ensure a friendly, informal atmosphere to reduce stress. You don’t need to worry.

Ready to join the #Squad?

At Synergy Codes, you’ll work on cutting‑edge solutions, collaborate with top experts, and grow in a culture that values your creativity and innovation.