Product & Digital Marketing Specialist

Goelett; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid 3+2 model: 3 days in office, 2@

Medical care

Multisport card

Lunch card

Job summary

Goelett is an international technology company developing digital solutions for business travel. We are seeking a hands-on Product & Digital Marketing Specialist in Warsaw to bring our products to market and drive commercial growth.

You will translate product capabilities into clear positioning and go-to-market strategies, collaborate with Product, Engineering and Sales teams, and own digital marketing execution including content creation and campaigns.

Qualifications

• 3+ years in B2B digital marketing or product marketing.
• Strong understanding of digital marketing, content creation and performance measurement.
• Customer-centric mindset with ability to simplify complex product capabilities.
• Independent and ownership-oriented in an international environment.
• Fluency in French and English (mandatory).
• Experience in SaaS, travel technology or B2B platforms is a plus.

Responsibilities

• Translate product capabilities into positioning and go-to-market strategies.
• Collaborate with Product, Engineering, Sales and Account Management.
• Own digital marketing execution: website, SEO, campaigns, social media, communications.
• Create product presentations, launch materials and sales enablement tools.
• Measure marketing performance, lead generation and engagement.

Skills

B2B marketing

Product marketing

Content creation

Performance measurement

Cross-functional collaboration

English proficiency

French proficiency

Job description

Goelett is an international technology company developing digital solutions for business travel. We are looking for a hands-on Product & Digital Marketing Specialist to help us bring our products to market, strengthen our positioning and support commercial growth.

Your mission:

• Start with the customer: Apply our Working Backwards approach, working closely with Product to understand customer problems, develop value propositions and contribute to PR/FAQ narratives before solutions are built.
• Drive product marketing: Translate product capabilities into clear positioning, messaging and go-to-market strategies, collaborating with Product throughout the entire product lifecycle.
• Enable commercial growth: Partner with Sales and Account Management to support customer acquisition, product adoption, retention and growth within existing accounts.
• Own digital marketing execution: Manage website content, SEO, digital campaigns, social media and marketing communications.
• Create impactful content: Develop product presentations, launch materials, customer communications and sales enablement tools.
• Measure what matters: Track marketing performance, campaign effectiveness, lead generation and engagement, continuously improving business impact.
• Innovate and simplify: Leverage AI, automation and modern marketing tools to improve efficiency, creativity and scalability.

What we're looking for:

• At least 3 years of experience in B2B digital marketing, product marketing or a technology-driven environment.
• Strong understanding of digital marketing, content creation and performance measurement.
• Customer-centric mindset, with the ability to turn complex product capabilities into simple, compelling messages.
• Comfortable collaborating closely with Product Managers, Engineering, Sales and Account Management.
• Independent, pragmatic, creative and comfortable taking ownership in an international environment.
• Full professional proficiency in French and English (mandatory).
• Experience in SaaS, travel technology or B2B platforms is an advantage.

What you will have:

• Hybrid 3+2 model: Three days per week in the office and two days working remotely.
  
• Close collaboration with international Product, Engineering and commercial teams.
  
• Medical care
• Multisport card
• Lunch card