PPC Tracking Engineer

Cloudinary; Poland; On-site; PLN 120,000 - 180,000; Full time

Job summary

Cloudinary is seeking a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. You will own tracking infrastructure, diagnose data integrity, and build campaigns on a foundation of reliable measurement.

You'll fix broken tracking, tie campaign performance to revenue metrics, and maintain brand and funnel integrity by taking manual control when needed, running deliberate tests, and unifying messaging across Google, LinkedIn, Meta, and X/Twitter.

Qualifications

• Hands-on experience implementing and debugging Meta CAPI, Google Ads conversion tracking, LinkedIn Insight Tag, and X pixel.
• Proficiency with Google Tag Manager: containers, triggers, data layer variables, and event schemas.
• Familiarity with GA4 event model, DebugView, and cross‑platform attribution challenges.

Responsibilities

• Audit and fix tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
• Tie campaign performance to pipeline and revenue metrics.
• Switch off AI/auto-optimize features to maintain brand and funnel integrity.
• Run A/B tests on creative, copy, audiences, and landing pages.
• Prepare weekly performance reports with insights and not just data dumps.
• Collaborate with Growth, Content, and Design teams to align messaging and experiments.

Skills

PPC campaign management

Analytics & data-driven decision

Troubleshooting & debugging

Tools

Meta Conversions API (CAPI)

Google Ads conversion tracking (gtag.js)

LinkedIn Insight Tag

X pixel

Google Tag Manager

GA4 DebugView / Analytics

Job description

Cloudinary is seeking a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. You will own tracking infrastructure, diagnose data integrity, and build campaigns on a foundation of reliable measurement.

You'll fix broken tracking, tie campaign performance to revenue metrics, and maintain brand and funnel integrity by taking manual control when needed, running deliberate tests, and unifying messaging across Google, LinkedIn, Meta, and X/Twitter.