PPC Specialist – Mid-Senior

Jobtailor; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

Jobtailor in Warsaw is seeking a hands-on PPC specialist to co-manage large-scale Google and Microsoft Ads campaigns, driving growth with data-driven optimization across NordLayer and related products.

The role emphasizes strategic planning, collaboration with Growth, and leveraging AI tools to maximize performance across global campaigns and OKRs.

Qualifications

• 2+ years of hands-on experience managing large-scale Google and Microsoft Ads accounts with five-figure monthly budgets.
• Deep technical knowledge of the Google Ads platform.
• Strong problem-solving abilities.
• Advanced Google Sheets skills, including pivot tables and complex formulas.
• Proven ability to execute and drive measurable results in complex account environments.
• High degree of autonomy and a proactive approach to managing and scaling campaigns.
• Strong collaborative skills within a global or cross-functional team structure.
• Fluency in written and spoken English.
• Experience running global campaigns is a bonus.
• B2B marketing experience is a bonus.
• Experience using AI tools to optimize marketing workflows and performance is a bonus.

Responsibilities

• Co-own management of paid search accounts, primarily Google Ads, for NordLayer, NordLayer Browser, NordPass, and NordStellar
• Develop, optimize, and scale PPC campaigns to drive measurable business growth and revenue
• Work with the wider Growth team to shape strategy, influence team OKRs, and identify business-performance opportunities
• Manage paid search campaigns with six-figure monthly budgets
• Develop and execute PPC strategies aligned with business goals and revenue targets
• Identify growth opportunities and recommend initiatives supporting team OKRs and Growth objectives
• Monitor campaign performance daily across advertising platforms, Google Analytics, and Looker dashboards
• Analyze campaign and business data to generate actionable insights and recommendations
• Plan, forecast, and prioritize PPC activities
• Ensure timely project delivery and alignment with business priorities
• Design and execute incrementality, bidding strategy, ad creative, and landing page optimization experiments
• Partner with Creative, SEO, Analytics, and Sales teams to improve full-funnel performance
• Use AI-powered tools including ChatGPT, Gemini, Grok, and n8n to improve workflows, analysis, and decision-making

Skills

Google Ads Management

PPC Campaign Optimization

Data Analysis

Google Sheets Proficiency

AI Tool Utilization

Tools

Google Ads

Microsoft Ads

Looker

Google Analytics

AI Tools

Job description

• Co-own management of paid search accounts, primarily Google Ads, for NordLayer, NordLayer Browser, NordPass, and NordStellar
• Develop, optimize, and scale PPC campaigns to drive measurable business growth and revenue
• Work with the wider Growth team to shape strategy, influence team OKRs, and identify business-performance opportunities
• Manage paid search campaigns with six-figure monthly budgets
• Develop and execute PPC strategies aligned with business goals and revenue targets
• Identify growth opportunities and recommend initiatives supporting team OKRs and Growth objectives
• Monitor campaign performance daily across advertising platforms, Google Analytics, and Looker dashboards
• Analyze campaign and business data to generate actionable insights and recommendations
• Plan, forecast, and prioritize PPC activities
• Ensure timely project delivery and alignment with business priorities
• Design and execute incrementality, bidding strategy, ad creative, and landing page optimization experiments
• Partner with Creative, SEO, Analytics, and Sales teams to improve full-funnel performance
• Use AI-powered tools including ChatGPT, Gemini, Grok, and n8n to improve workflows, analysis, and decision-making

Requirements

• 2+ years of hands-on experience managing large-scale Google and Microsoft Ads accounts with five-figure monthly budgets
• Deep technical knowledge of the Google Ads platform
• Strong problem-solving abilities
• Advanced Google Sheets skills, including pivot tables and complex formulas
• Proven ability to execute and drive measurable results in complex account environments
• High degree of autonomy and a proactive approach to managing and scaling campaigns
• Strong collaborative skills within a global or cross-functional team structure
• Fluency in written and spoken English
• Experience running global campaigns is a bonus
• B2B marketing experience is a bonus
• Experience using AI tools to optimize marketing workflows and performance is a bonus

Core Competencies

Demonstrates expertise in managing and optimizing PPC campaigns, particularly on Google Ads, with a focus on driving measurable business growth and revenue. Proficient in using data analysis and AI tools to enhance marketing strategies and performance.

Highest-signal resume keywords

• Google Ads Management
• PPC Campaign Optimization
• Data Analysis
• Google Sheets Proficiency
• AI Tool Utilization

ATS Optimization Keywords

Hard Skills

• PPC Campaign Management
• Google Ads
• Microsoft Ads
• Data Analysis
• Bidding Strategy
• Ad Creative Optimization
• Landing Page Optimization
• Forecasting
• Budget Management
• Performance Monitoring

Soft Skills

• Problem-Solving
• Collaboration
• Proactive Approach
• Autonomy
• Communication

Industry Keywords

• B2B Marketing
• Global Campaigns
• Growth Objectives
• OKRs
• Performance Insights

Tools & Technologies

• Google Analytics
• Looker
• ChatGPT
• Gemini
• Grok
• N8n