PPC Tracking & Performance Engineer

Cloudinary; Kraków; Hybrid; PLN 80,000 - 120,000; Full time

Job summary

A leading performance marketing firm in Poland is seeking a skilled PPC Specialist to optimize campaigns across various platforms like Google Ads, LinkedIn, and Meta. The ideal candidate will have over 3 years of experience in PPC campaign management with a strong technical background in tracking and analytics. Responsibilities include auditing tracking infrastructure, building campaigns, and preparing performance reports. Attention to detail and strong analytical skills are essential for success in this role.

Qualifications

• 3+ years of experience managing PPC campaigns across multiple platforms.
• Hands-on experience with Meta CAPI and Google Ads conversion tracking.
• Strong analytical skills and English communication skills.

Responsibilities

• Audit and repair tracking infrastructure for PPC campaigns.
• Build and optimize campaigns across Google, Meta, LinkedIn, and Twitter.
• Prepare weekly performance reports with actionable insights.

Skills

PPC Campaign Management

Technical troubleshooting

Data analysis

Keyword strategy

Tools

Google Ads

Google Tag Manager

Meta Conversions API

LinkedIn Ads

X/Twitter Ads

Job description

A leading performance marketing firm in Poland is seeking a skilled PPC Specialist to optimize campaigns across various platforms like Google Ads, LinkedIn, and Meta. The ideal candidate will have over 3 years of experience in PPC campaign management with a strong technical background in tracking and analytics. Responsibilities include auditing tracking infrastructure, building campaigns, and preparing performance reports. Attention to detail and strong analytical skills are essential for success in this role.