PPC Specialist (Guatemala)

24 Hours Group; Poland; On-site; PLN 50,000 - 70,000; Full time

Job summary

A digital marketing agency in Poland is seeking a skilled PPC Specialist to manage advertising campaigns and enhance brand visibility. The ideal candidate will have experience with Google Ads and Facebook Ads, focusing on data-driven decisions for maximizing ROI. Strong analytical, communication, and collaboration skills are essential, along with a keen understanding of PPC best practices and trends. This role offers an exciting opportunity to contribute to innovative digital marketing strategies.

Qualifications

• Proven experience managing PPC campaigns across Google Ads and Facebook Ads.
• Strong analytical skills to analyze data, identify trends, and make decisions.
• Experience with keyword research, ad copywriting, bid management, and optimization.

Responsibilities

• Develop and execute PPC campaigns to increase brand awareness and drive traffic.
• Analyze campaign performance and optimize for maximum ROI.
• Collaborate with internal teams to align campaigns with business objectives.

Skills

PPC campaign management

Data analysis

Keyword research

Ad copywriting

Team collaboration

Tools

Google Ads

Facebook Ads

Job description

We are seeking a highly skilled and experienced PPC Specialist to join our marketing team. The ideal candidate will be responsible for managing and optimizing our advertising campaigns.

PPC Specialist specialized in the following Ads:

• Google Ads
• Facebook Ads
• Apple Ads
• Bing Ads
• LinkedIn Ads
• Twitter Ads
• Tiktok Ads
• Instagram Ads

Responsibilities

• Develop and execute PPC campaigns across Google Ads, Facebook Ads, and Apple Ads to increase brand awareness, drive traffic, and generate leads and sales.
• Analyze campaign performance and make data-driven decisions to optimize campaigns for maximum ROI.
• Conduct keyword research, develop ad copy and creative, and manage bids to achieve campaign objectives.
• Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes as needed.
• Collaborate with internal teams to ensure campaigns align with business objectives and brand messaging.
• Stay up-to-date with the latest trends and best practices in PPC advertising to maintain a competitive edge.

Requirements

• Proven experience managing PPC campaigns across Google Ads and Facebook Ads.
• Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
• Experience with keyword research, ad copywriting, bid management, and campaign optimization.
• Excellent communication skills, with the ability to collaborate with cross-functional teams and stakeholders.
• A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
• Google Ads and Facebook Ads certification preferred.

Technical & Physical Requirements:

• High speed and stable internet connection.
• A modern laptop/desktop with a working headset and mic; minimum of i5 generation 10 processor and 12 GB RAM.
• Super important- a quiet place to work, without any background noises.
• Power backup and internet backup is a MUST.

If you are a results-driven PPC Specialist with a passion for digital marketing, we encourage you to apply for this exciting opportunity.