Remote PPC Performance Engineer: Tracking & Optimization

Medium; Kraków; On-site; PLN 60,000 - 80,000; Full time

Job summary

Medium in Kraków is looking for a skilled PPC Specialist who excels in technical aspects of performance marketing. You will be responsible for auditing and fixing tracking infrastructure, building PPC campaigns, and ensuring measurement accuracy.

The ideal candidate will have 3+ years managing PPC campaigns and a deep understanding of tools like Google Tag Manager and Meta Conversions API. This role requires strong analytical skills and excellent communication abilities.

Qualifications

• 3+ years managing PPC campaigns across major platforms.
• Hands-on experience with conversion tracking and analytics tools.
• Excellent communication skills in English.

Responsibilities

• Audit and repair tracking infrastructure before scaling spend.
• Build and refine PPC campaigns across various platforms.
• Prepare weekly performance reports with insights.

Skills

Google Ads expertise

Data integrity diagnosis

Technical troubleshooting

Keyword strategy

Analytical skills

Tools

Google Tag Manager

Meta Conversions API

LinkedIn Insight Tag

Google Analytics (GA4)

Job description

Medium in Kraków is looking for a skilled PPC Specialist who excels in technical aspects of performance marketing. You will be responsible for auditing and fixing tracking infrastructure, building PPC campaigns, and ensuring measurement accuracy.

The ideal candidate will have 3+ years managing PPC campaigns and a deep understanding of tools like Google Tag Manager and Meta Conversions API. This role requires strong analytical skills and excellent communication abilities.