PPC Specialist

Jobgether SRL; Polska; Remote; PLN 120,000 - 180,000; Full time

Benefits offered by this job

100% remote work

Competitive salary

Inclusive work environment

Career growth opportunities

Professional development

Collaborative team culture

Full-time opportunity

Job summary

Jobgether SRL in Poland is seeking a PPC Specialist to manage and optimize paid campaigns across Google Ads, Microsoft Ads, and social platforms. You will drive qualified traffic, generate leads and improve ROI through data-driven planning and testing.

Collaborating with performance marketers, content creators, and analytics teams, you’ll own campaign setup, tracking, reporting, and budget forecasting while exploring new growth opportunities in a remote, full-time role.

Qualifications

• A bachelor's degree or equivalent practical experience in Marketing, Business, Communications, or related field.
• At least 3 years of hands-on experience managing PPC and paid media campaigns.
• Strong working knowledge of Google Ads including search, display, and remarketing.
• Experience with Google Analytics, tag management systems, and conversion tracking.
• Proficiency in Excel/Google Sheets for data analysis.

Responsibilities

• Define campaign objectives, KPIs, audience targeting, budgets and bidding strategies.
• Build, launch, and manage Google Ads, Microsoft Ads, and social campaigns (search, display, shopping, remarketing).
• Create and test ad copy, structure campaigns, and optimize messaging.
• Monitor performance metrics (CTR, CPC, CPA, ROAS) and adjust bids and budgets.
• Collaborate with content, design, and analytics teams to improve landing pages and conversions.
• Set up and maintain conversion tracking, UTM parameters, and analytics pixels.
• Prepare periodic performance reports and provide actionable recommendations.
• Forecast spend, traffic, leads, and ROI using historical data and trends.
• Share insights across channels to align paid media with broader marketing goals.
• Stay updated on platform changes and explore new channels and automation.

Skills

PPC

Google Ads

Google Analytics

Excel/Sheets

Education

Bachelor's degree or equivalent

Tools

Microsoft Advertising

Meta Ads

LinkedIn Ads

SEMrush

Ahrefs

Optimizely

Unbounce

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC Specialist based in Poland.

Join a dynamic digital marketing environment where data-driven strategies and creative thinking come together to deliver measurable business growth.

As a PPC Specialist, you will manage and optimize paid advertising campaigns across search engines and social media platforms to drive qualified traffic, generate leads, and increase conversions.

You will take ownership of campaign planning, execution, performance analysis, and budget management while continuously improving return on investment.

Working closely with performance marketers, content creators, analytics specialists, and web teams, you will help align paid media initiatives with broader marketing objectives.

Your expertise in analytics, testing, and conversion rate optimization will support smarter decisions and sustainable campaign performance.

This remote, full-time opportunity offers an environment where experimentation, collaboration, and continuous learning are encouraged.

You will have the opportunity to shape campaign strategies, identify new growth opportunities, and make a tangible impact on digital marketing results.

Accountabilities

• Campaign strategy and planning: Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies. Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities.
• Campaign setup and execution: Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns.
• Ad creation and testing: Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates.
• Performance monitoring and optimization: Track key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions, and conversions. Adjust bids, budgets, and targeting based on performance insights.
• Conversion rate optimization: Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys. Use analytics and behavioral insights to identify opportunities for higher conversion rates.
• Tracking and analytics: Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting.
• Reporting and insights: Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders.
• Budget management and forecasting: Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends.
• Cross-functional collaboration: Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives.
• Continuous improvement: Stay informed about advertising platform updates, industry trends, and emerging technologies. Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability.

Requirements

• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• At least 3 years of hands‑on experience managing PPC and paid media campaigns.
• Strong working knowledge of Google Ads, including search, display, and remarketing campaigns.
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.
• Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data analysis.
• Strong analytical and problem‑solving skills, with the ability to interpret performance data, identify trends, and make evidence‑based decisions.
• Excellent written communication and ad‑copywriting skills, with an understanding of how messaging influences engagement and conversions.
• Familiarity with landing page optimization, A/B testing, and conversion rate optimization (CRO).
• Strong organizational and time‑management skills, with the ability to manage multiple campaigns, prioritize competing tasks, and meet deadlines.
• Effective communication and collaboration skills to work with cross‑functional teams and present insights to stakeholders.
• Curiosity and adaptability, with a commitment to continuous learning and staying current with digital advertising developments.

Preferred Qualifications

• Experience with Microsoft Advertising, Meta Ads (Facebook and Instagram), LinkedIn Ads, or other paid media platforms.
• Familiarity with e‑commerce and shopping campaigns.
• Experience with tools such as SEMrush, Ahrefs, WordStream, Optimizely, or Unbounce.
• Exposure to automated bidding strategies, advertising scripts, or API‑based campaign management.
• Knowledge of attribution models, multi‑touch attribution, and advanced marketing analytics.
• Google Ads and/or Google Analytics certifications.

Benefits

• 100% remote work: Work from anywhere, subject to the role's location requirements.
• Competitive salary: Receive a competitive compensation package.
• Inclusive work environment: Join a supportive workplace that values diverse perspectives and collaboration.
• Career growth opportunities: Develop your expertise and progress professionally within digital marketing.
• Professional development: Expand your knowledge of advertising platforms, analytics, and performance optimization.
• Collaborative team culture: Work alongside professionals across performance marketing, content, analytics, and other digital functions.
• Full‑time opportunity: Enjoy a dedicated role with opportunities to contribute to ongoing marketing initiatives and long‑term growth.

We appreciate your interest and wish you the best!

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