Poland Performance Marketing Specialist

Canva; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

Canva is seeking a Performance Marketing Specialist for Poland to drive incremental user growth through smart media investments and strong optimization across channels. You will work with the Poland Marketing Lead and creative teams to ensure effective post-click experiences and data-driven decision making.

Ideal candidates have hands-on media buying experience, strong collaboration with creative teams, and fluency in English and Polish.

Qualifications

• Proven hands-on media buying across major platforms.
• Strong data-driven decision making and optimization mindset.
• Experience collaborating with creative teams to improve performance.
• Cross-channel growth mindset with ability to shift investments incrementally.

Responsibilities

• Own day-to-day media buying, optimization and pacing across channels in Poland.
• Translate priorities into concrete strategy and plans with Global Growth Marketing and Poland Lead.
• Lead budget allocation reviews and manage the experiment roadmap.
• Partner with Data to run incrementality studies and calibrate MMMs.

Skills

Media buying

Budget management

Data-driven decisions

Cross-channel growth

Experimentation

Collaboration with creative teams

English proficiency

Polish proficiency

Tools

MMM (Marketing Mix Modeling)

Incrementality testing

MMPs

A/B testing frameworks

Job description

Join the team empowering the world to design

At Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused.

We're looking for a Performance Marketing Specialist to join our team in Poland, focused on driving incremental user growth through great investment decisions, media buying strategy and execution, supporting creative and ensuring we send traffic to great post-click experiences.

About the role

As the Performance Marketing Specialist for Poland, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Poland to drive great incremental returns on our media investments.

To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences.

As part of this role, you will report to the Poland Marketing Lead and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management.

About the role

Own day to day media buying, optimisation and pacing across multiple channels in Poland.You will focus on creative-led channels as we have global search and ASO teams supporting Poland

Translate Poland’s priorities into concrete strategy and plans. Set these in partnership with the Global Growth Marketing team and the Poland Marketing Lead.

Set the media mix, lead budget allocation review processes and own the experiment roadmap.

Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate.

Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers.

Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy.

Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region.

Work closely with creative team to maximise Tiktok Content Suite and champion best practices in modern content formats to get and retain attention.

Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel.

Lead formulation, implementation and learning cycles through CRO initatives across channels.

Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems.

You're probably a match if you have:

Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding.

Strong optimisation mindset and confidence making data-driven decisions.

Proven experience collaborating with creative teams to improve performance through structured testing and iteration.

Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact.

Familiarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team.

Experience with creative testing frameworks or sprint-based experimentation.

Experience working iteratively with a creative team led by a creative strategist

Experience improving funnels into Apps and Web based products.

Comfortable working cross-functionally in a remote, multi-market environment.

Full proficiency in English and Polish (native or fluent Polish speaking and writing required).

About the team

You’ll be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you’ll help Canva show up at its best, fueling growth by bringing performance and creativity together in every campaign.

Additional Information

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.