Performance Manager (B2B SaaS)

Tidio LLC; Warszawa; Hybrid; PLN 203,000 - 335,000; Full time

Benefits offered by this job

Remote work options

Hybrid from Warsaw office

26 days off per year

Development opportunities

MacBook and tools provided

Wellness and private medical care

Mental well-being program

Regular social events

Job summary

Tidio LLC is seeking a hands-on Performance Manager to own and scale paid acquisition across Google Ads, Meta, LinkedIn and other channels. You’ll drive planning, execution, and optimization, collaborating with data and creative teams to maximize ROI.

You’ll manage budgets, design experiments, and translate metrics into actionable recommendations that accelerate growth for B2B SaaS buyers in SMB and Mid-Market segments. This role offers a hybrid setup from Warsaw with remote options.

Qualifications

• In-house experience managing performance marketing for a B2B SaaS or technology company.
• Strong practical experience with Google Ads and Meta and a track record of scaling paid acquisition while keeping efficiency under control.
• Experience managing meaningful marketing budgets and making investment decisions based on business impact rather than platform metrics alone.
• Strong understanding of performance metrics such as CAC, CPA, ROAS, conversion rate, LTV and pipeline contribution.
• A strong understanding of performance creative - you can identify promising angles, write effective ad copy, and create actionable briefs
• Confidence working with data from advertising platforms together with reporting tools and analytics systems.
• Strong analytical mindset with the ability to connect marketing performance to business outcomes.
• Proficient English. Ability to communicate confidently with an international team and write clear, compelling ad copy and creative briefs.
• Nice to have: Experience with attribution tools, BigQuery or modern marketing analytics stacks.
• Familiarity with AI products or PLG SaaS businesses.
• Experience acquiring customers across multiple international markets.

Responsibilities

• Own and run paid acquisition campaigns across Google Ads, Meta, and other relevant channels, from setup through day-to-day execution and optimization.
• Plan, launch, optimize, and scale campaigns targeting B2B SaaS buyers across SMB and Mid-Market segments.
• Manage budget allocation across channels based on business performance, expected ROI and growth opportunities.
• Continuously improve campaign performance by optimizing bids, audiences, keywords, placements, targeting and budget distribution.
• Design and prioritize experiments across campaigns, creatives, landing pages, audiences, bidding strategies and new acquisition channels.
• Analyze campaign performance using marketing platform data together with backend business metrics to understand what drives customer acquisition.
• Translate performance data into clear recommendations and influence investment decisions across channels.
• Write ad copy, prepare creative briefs and work closely with the Design team to develop and iterate high-performing creative assets.
• Partner with Analytics to improve attribution, reporting, and data quality, ensuring campaign decisions are based on reliable business metrics.
• Monitor the full acquisition funnel and identify opportunities to improve conversion rates and acquisition efficiency.
• Present performance insights, experiment results, and budget recommendations to marketing leadership.

Skills

Performance marketing

Budget management

Analytics

Ad copy writing

Cross-functional collaboration

English proficiency

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Location: Poland (remotely, hybrid from Warsaw)

Base salary (monthly): 22.000 PLN - 30.000 PLN net on B2B | 18.200 PLN - 24.900 PLN gross on UoP

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.

Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

• Our ML team was among the first in the world to launch an AI agent - (Lyro) for customer service!

• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.

• Currently, we hire over 150 fantastic people

We’re looking for a hands-on Performance Manager to own and scale our paid acquisition across Google Ads, Meta, LinkedIn and other relevant channels. You’ll take ownership of campaign performance - from planning and execution through optimization, experimentation and budget allocation.

This is a role for someone who combines strong performance marketing expertise with commercial judgment and a sharp eye for creative. You’ll use campaign and business data to understand what’s working, identify opportunities and decide where we should invest next. You’ll work closely with our Data team, using attribution, revenue and pipeline insights to inform your decisions while owning end-to-end the performance strategy and recommendations.

You’ll also partner closely with a Performance Designer, shaping creative strategy, defining the angles we want to test and giving clear feedback on campaign assets.

The goal is simple: continuously find better ways to acquire customers and confidently scale what works.

What you’ll do:

• Own and run paid acquisition campaigns across Google Ads, Meta, and other relevant channels, from setup through day-to-day execution and optimization.

• Plan, launch, optimize, and scale campaigns targeting B2B SaaS buyers across SMB and Mid-Market segments.

• Manage budget allocation across channels based on business performance, expected ROI and growth opportunities.

• Continuously improve campaign performance by optimizing bids, audiences, keywords, placements, targeting and budget distribution.

• Design and prioritize experiments across campaigns, creatives, landing pages, audiences, bidding strategies and new acquisition channels.

• Analyze campaign performance using marketing platform data together with backend business metrics to understand what drives customer acquisition.

• Translate performance data into clear recommendations and influence investment decisions across channels.

• Write ad copy, prepare creative briefs and work closely with the Design team to develop and iterate high-performing creative assets.

• Partner with Analytics to improve attribution, reporting, and data quality, ensuring campaign decisions are based on reliable business metrics.

• Monitor the full acquisition funnel and identify opportunities to improve conversion rates and acquisition efficiency.

• Present performance insights, experiment results, and budget recommendations to marketing leadership.

We are looking for someone who has:

• In-house experience managing performance marketing for a B2B SaaS or technology company.

• Strong practical experience with Google Ads and Meta and a track record of scaling paid acquisition while keeping efficiency under control.

• Experience managing meaningful marketing budgets and making investment decisions based on business impact rather than platform metrics alone.

• Strong understanding of performance metrics such as CAC, CPA, ROAS, conversion rate, LTV and pipeline contribution.

• A strong understanding of performance creative - you can identify promising angles, write effective ad copy, and create actionable briefs

• Confidence working with data from advertising platforms together with reporting tools and analytics systems.

• Strong analytical mindset with the ability to connect marketing performance to business outcomes.

• Proficient English. Ability to communicate confidently with an international team and write clear, compelling ad copy and creative briefs.

Nice to have:

• Experience working with attribution tools, BigQuery or modern marketing analytics stacks.

• Familiarity with AI products or PLG SaaS businesses.

• Experience acquiring customers across multiple international markets.

Not a fit:

• This role is not for people coming from an agency background.

What success looks like:

In this role, you'll make decisions that directly influence customer acquisition and marketing efficiency. Success means continuously improving campaign performance, identifying new growth opportunities, making smart budget allocation decisions and using data to explain both results and future recommendations.

We would like to offer you:

• Remote work model with flexible hours or hybrid model from our Warsaw office

• 26 days off guaranteed in a year.

• Great development opportunities – company-supported courses and conferences.

• Individual work tools—MacBook, Dell screen, JBL headphones? You can tailor the equipment to your needs!

• Sport & wellness benefit (or its equivalent).

• Private medical care.

• Mental well-being program.

• Free access to one of the most popular e-book/audiobook services.

• Regular social events.

• Budget for 1:1 English language classes.

What happens when you send your CV?

• Video call with a recruiter about the position and the team.

• Meeting the Hiring Manager (Chief of Staff)

• Task

• Final Interview with the Hiring Manager and Chief Strategy Officer

• Offer and fireworks

Diversity Statement

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.

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