Performance Creative Strategist - Remote

KNN Digital Media; Województwo mazowieckie; Remote; PLN 120,000 - 190,000; Full time

Benefits offered by this job

Fully remote work

Flexible CET hours

Career development opportunities

Collaborative international team

Performance-driven culture

Job summary

KNN Digital Media Inc. is seeking a Performance Creative Strategist to lead creative strategy and briefs for our DTC brands, with a focus on paid social advertising, especially Meta.

You will blend consumer psychology with performance data to develop high-quality creative concepts and scripts. You will work with the Performance Creative Team and media buyers to test, refine, and scale winning ideas, ensuring assets stay aligned with brand positioning and campaign goals.

Qualifications

• Proven experience in performance creative strategy and advertising for DTC brands.
• Strong understanding of direct-response principles and creative development.
• Experience creating concepts, hooks, scripts, and briefs for paid social.
• Solid knowledge of Meta ad formats and factors influencing performance.

Responsibilities

• Develop performance-driven strategies for paid social campaigns (Meta).
• Research consumer motivations and purchasing behaviors to craft compelling angles.
• Translate insights into hooks, concepts, scripts, and creative briefs.
• Collaborate with designers and media buyers to produce assets aligning with strategy.
• Analyze performance metrics and iterate with new concepts and creative variations.

Skills

Performance marketing

Creative strategy

Direct-response copywriting

Meta advertising

Data-driven optimization

AI in creative

Collaboration with designers

English communication

Job description

Performance Creative Strategist

KNN Digital Media is a global eCommerce company founded by former Google executives. We use performance marketing, media, and machine learning to drive measurable growth across a portfolio of in-house and affiliate brands, including our flagship brand in the health and wellness space, Vitalyra Health.

We are looking for a Performance Creative Strategist to join our Marketing team and drive the development of high-performing creative concepts for our DTC brands, with a strong focus on paid social advertising, particularly Meta.

In this role, you will combine creative thinking, consumer psychology, and performance data to develop compelling concepts, scripts, and creative briefs. You will work closely with the Performance Creative Team and media buyers to turn insights into effective advertising creatives, continuously testing and refining ideas to improve acquisition performance.

Why you'll love working with KNN Digital Media

• Join a high-performing team built by former Google executives.
• Be part of a fast-growing global company with opportunities for professional development.
• Enjoy autonomy and collaborate with a talented, international team.
• Work fully remotely with flexible working hours aligned with CET (Spanish schedule).
• Contribute directly to the growth of DTC brands through measurable creative performance.

How You'll Contribute

You will take ownership of the creative strategy process, from research and concept development to briefing, performance analysis, and optimization. Your focus will be on developing a consistent pipeline of high-quality creative ideas that support customer acquisition and business growth.

Creative Strategy & Concept Development

• Develop performance-driven creative strategies for paid social campaigns, primarily on Meta, including static images, video ads, and UGC content.
• Research customer motivations, pain points, objections, and purchasing behaviors to identify compelling advertising angles.
• Translate consumer insights into engaging hooks, concepts, scripts, and detailed creative briefs.
• Develop and refine direct-response messaging, incorporating storytelling, social proof, product benefits, and clear calls to action.
• Identify opportunities to adapt successful concepts into new creative variations and formats.

Creative Briefing & Production Collaboration

• Prepare clear, actionable creative briefs for designers, video editors, and other creative contributors.
• Work closely with the Performance Creative Team to ensure creative concepts are accurately translated into advertising assets.
• Provide constructive feedback on creative outputs, ensuring alignment with the original strategy, brand positioning, and performance objectives.
• Support the creative direction of UGC and creator-led content, including scripts, messaging, and content guidelines.
• Maintain a consistent pipeline of new creative concepts and iterations to support campaign testing.

Performance Analysis & Creative Optimization

• Collaborate with media buyers to define creative testing priorities and identify opportunities for improvement.
• Analyze creative performance using metrics such as CTR, CPA, ROAS, engagement, and video retention.
• Identify patterns across winning and underperforming creatives to understand what drives results.
• Translate performance data into actionable insights, new concepts, and creative iterations.
• Document key learnings and develop repeatable creative frameworks to improve future campaigns.

Market Research & Creative Innovation

• Monitor competitor advertising, market trends, and emerging creative formats to identify new opportunities.
• Research successful direct-response advertising approaches across DTC brands and relevant consumer industries.
• Explore new storytelling techniques, hooks, and creative formats to continuously improve advertising effectiveness.
• Stay informed about developments in paid social advertising, consumer behavior, and creative best practices.

AI & Process Optimization

• Leverage AI-powered tools to support research, ideation, scriptwriting, and creative development.
• Identify opportunities to improve creative workflows, briefing quality, and production efficiency.
• Contribute to the development of scalable processes that support faster testing and continuous creative improvement.

KPIs

• Creative concepts and briefs developed
• Creative testing volume and velocity
• Percentage of creatives meeting performance benchmarks
• Creative performance (CTR, CPA, ROAS)
• Continuous improvement through testing and optimization

Minimum Requirements

What you'll need to succeed in this role

• Proven experience in performance creative strategy, creative advertising, or a similar role, preferably working with DTC eCommerce brands.
• Strong understanding of direct-response advertising principles and performance-driven creative development.
• Experience developing creative concepts, hooks, scripts, and briefs for paid social advertising.
• Solid understanding of Meta advertising formats and the creative factors that influence campaign performance.
• Experience analyzing advertising performance and using data to inform creative decisions.
• Strong understanding of consumer psychology, storytelling, and persuasive messaging.
• Hands-on experience using AI-powered tools for creative research, ideation, scriptwriting, and content development, with the ability to integrate AI into daily workflows to improve efficiency and creative output.
• Ability to communicate creative ideas clearly and collaborate effectively with designers, video editors, and media buyers.
• Excellent organizational skills, attention to detail, and ability to manage multiple creative priorities.
• Fluent or near-native English, with strong written communication skills.
• Proactive, analytical, and comfortable taking ownership in a fast-paced, remote environment.

Nice to have

• Experience with health, wellness, beauty, or other consumer-focused DTC brands.
• Experience developing UGC and creator-led advertising strategies.
• Familiarity with TikTok Ads, YouTube Shorts, and other paid social platforms.
• Experience using creative research and analytics tools, such as Meta Ads Library, Motion, or similar platforms.
• Familiarity with design and video editing tools such as Figma, Canva, CapCut, or Adobe Creative Suite.